Customer Advocacy Manager

<h2>About the opportunity</h2> <p>The Customer Advocacy Manager builds and activates Contentful’s customer advocate ecosystem. This role focuses on establishing and managing strong customer relationships, identifying advocates from a wide range of signals, and consolidating those signals into a centralized, high-quality advocate pool.</p> <p>You will design how customers are activated across the business—spanning references, storytelling, events, campaigns, and other go-to-market initiatives. While you will establish and modernize the customer reference program, the scope is broader than traditional one-to-one references, with an emphasis on scalable, creative advocacy models.</p> <p>This is a builder role for someone with hands-on advocacy or customer marketing experience who is curious, creative, and excited to rethink how advocacy works. You’ll use AI, automation, and modern tools to make advocacy more efficient, more scalable, and more impactful—while ensuring customers have a thoughtful, positive experience and advocacy supports business outcomes.</p> <h2>What to expect?</h2> <ul> <li><strong>Establish and modernize the customer reference program</strong> — build core processes and advocate profiles while designing scalable alternatives to traditional one-to-one references.</li> <li><strong>Build the advocate pipeline</strong> — consolidate signals from CS, Sales, Product, NPS, usage, events, and community into a centralized, actionable pool.</li> <li><strong>Create customer stories</strong> — interview customers and write case studies with Product Marketing and Content.</li> <li><strong>Activate customers</strong> — support sales references, speaking opportunities, testimonials, quotes, logo usage, and campaign activations.</li> <li><strong>Build trusted customer relationships</strong> — proactively establish, nurture, and manage relationships with customer advocates over time.</li> <li><strong>Build systems and use AI</strong> — create scalable advocacy systems; apply AI and automation to advocate discovery, matching, outreach, and tracking.</li> <li><strong>Think about impact</strong> — bring ideas to better measure advocacy effectiveness, including influence on revenue, pipeline, and deal support.</li> </ul> <h2>What you need to be successful?</h2> <ul> <li>3–7 years of experience in customer advocacy or customer marketing.</li> <li>Experience establishing, building, and managing strong customer relationships.</li> <li>Hands-on experience building and running customer reference programs.</li> <li>Curious, creative, and motivated to challenge traditional advocacy models.</li> <li>Comfortable using AI and modern tools to work more efficiently and effectively.</li> <li>Systems-oriented with comfort operating in ambiguity.</li> <li>Strong communicator and cross-functional collaborator.</li> <li>Experience interviewing customers and contributing to written customer stories or case studies is a plus.</li> <li>Experience with advocacy platforms, Salesforce dashboard building, or AI-powered tools is a plus.</li> <li>Experience in the content, CMS, or DXP space is a plus.</li> </ul> <p>We value builders who drive impact, experiment boldly, and modernize how advocacy works.</p> <h2>What's in it for you?</h2> <ul> <li>Join an ambitious tech company reshaping the way people build digital experiences</li> <li>Full-time employees receive Stock Options for the opportunity to share in the success of our company</li> <li>Comprehensive healthcare package covering 100% of monthly health premiums f ... (truncated, view full listing at source)