Salesforce Marketing Cloud Administrator

Salesforce Marketing Cloud Administrator Company & Culture Welldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We're a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety. At Welldoc, you'll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named Modern Healthcare’s Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us. Job Purpose Lead our Salesforce Marketing Cloud (SFMC) efforts as the primary technical expert. This role is for someone who is hands‑on, deeply skilled in SFMC Engagement, and able to design, build, and scale advanced marketing automation programs. You will own the platform end‑to‑end — from architecture and data flows to campaign execution and optimization. You’ll translate business needs into clear technical requirements, guide our engineering team on best‑practice solutions, and ensure we get the maximum value from our SFMC investment. This position requires strong technical depth, real-world SFMC experience, and the ability to build scalable, personalized customer journeys. Responsibilities 1.  SFMC Engagement Technical Direction & Architecture (Primary Focus) Technical Lead for SFMC: Act as the primary technical owner for Salesforce Marketing Cloud Engagement. Convert business requirements into clear technical specs, user stories, and engineering tasks. Platform Configuration & Governance: Manage SFMC setup, data governance, security, monitoring, and overall platform health. Certifications in SFMC Admin/Consultant are strongly preferred. Solution Architecture: Design and document complex multi‑channel journeys, data flows, ETL processes, and API integrations between SFMC and other systems. Data Engineering for Marketing: Define data extension structures, write optimized SQL for segmentation, manage data syncs, and ensure all campaigns follow best practices for deliverability, compliance, and customer experience. Quality & Performance: Establish strong QA standards, enforce technical best practices, and ensure all SFMC development is secure, scalable, and high‑performing 2 .  Analytics, Insights & Decision-Making Collaborate with Data Science to refine performance reporting and dashboards. Interpret performance data and translate complex technical findings into clear, strategic recommendations for continuous improvement. 3. Leadership & Collaboration Lead by example. This role is both hands‑on and leadership‑focused — you will do the work while also guiding others. Mentor specialists and developers. Help the marketing automation and technical team build skills and deliver high‑quality work. Work across departments. Partner closely with Marketing, Sales, Client Success, IT, Product, CRM, and Data Science to keep everyone aligned and ensure strong data quality and smooth execution. Oversee vendors and platforms. Manage external partners and tools to keep operations scalable and efficient, while improving deliverability, engagement, and conversion. Required Skills & Experience Tech Leadership & Technical Direction (Priority Focus) 5+ years of hands-on, deep experience with Salesforce Marketing Cloud Engagement (Core MC), including Journey Builder, Contact Builder, Automation Studio, and SFMC API integration and specifically translating business needs into documented technical requirements for SFMC implementation. Expert proficiency with SQL and ... (truncated, view full listing at source)