Senior Manager, Paid Media

About Us At Netwrix, our mission is to revolutionize data security by placing identity at the core - providing unparalleled visibility and control. Engineered and supported by over 900 highly talented, motivated employees and hundreds of trusted partners in nearly every geography, Netwrix solutions are relied upon daily by security professionals across more than 13,500 organizations in over 100 countries around the world. Over the past two decades, Netwrix has expanded its market presence through innovation, organic growth, and strategic acquisitions, and are proud to be backed by renowned private equity firms, TA Associates and Centerbridge Partners. Netwrix maintains a global presence, fostering a remote-first work environment while encouraging and facilitating frequent face-to-face interaction with colleagues, customers, and partners. Role Overview The Senior Manager, Paid Media will own the strategy, execution, and performance of Netwrix’s paid media programs across Google Ads, LinkedIn Ads, Meta Ads, and numerous other channels. This team lead will combine deep platform expertise with analytical rigor and a strong test-and-iterate mindset to continuously improve performance and efficiency. This role requires someone comfortable marketing complex, technical solutions to highly informed buyers (security leaders, IT professionals, compliance stakeholders). You will work closely with Product Marketing (PMM) to ensure ad messaging clearly articulates differentiated value and aligns with real-world buyer pain points. You’ll also partner closely with Netwrix’s Creative Director and Design Team to ensure strong, design-led, and cohesively-branded creative is at the forefront of our storytelling (and helping drive strong CTRs). The ideal candidate brings st rong performance marketing fundamentals, hands-on execution ability, team leadership experience, and enthusiasm for leveraging AI tools to drive productivity and performance gains. Key Responsibilities Paid Media Strategy & Ownership Own global paid media strategy and execution across Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads, Meta Ads, Microsoft Ads (Search), Reddit Ads. Review & listing platforms (Capterra) Develop full-funnel acquisition strategies aligned to pipeline and revenue targets. Allocate budget dynamically across channels, regions, and product lines to maximize ROI. Build scalable account structures that support segmentation by Product line, Buyer persona, Industry vertical, Account tier, Geographic region, Sales pipeline vs. ecommerce, Ensure strong integration with landing page strategy, CRO efforts, and marketing automation workflows. Performance Optimization & Experimentation Lead a disciplined, ongoing test-and-learn program across: Ad creative, Messaging, Targeting strategies, Bidding models, Audience segmentation, Offer positioning Implement structured experimentation frameworks (hypothesis → test → analyze → scale). Drive improvements in: Cost per High-Value Leads / Opportunities, Pipeline contribution, ROAS, Customer acquisition cost Establish performance benchmarks and continuously raise the bar Conduct deep post-mortem analyses to uncover scaling opportunities Data, Analytics & Attribution Build and maintain robust reporting frameworks aligned to revenue impact. Partner with Marketing Operations and RevOps to ensure: Accurate tracking, Clean campaign attribution, Proper CRM and marketing automation integration Move beyond platform metrics to focus on: Pipeline, Revenue, Deal velocity, Customer quality Identify inefficiencies and proactively recommend structural improvements Translate data into clear executive-ready insights AI-Enabled Marketing & Tooling Innovation Integrate AI tools into daily workflows to increase speed and performance, including: Creative generation, Ad variation development, Audience analysis, Bid optimization insights, Competitive intelligence, Ongoing (automated) keyword resear ... (truncated, view full listing at source)