Senior Analyst, Marketing, NYT Wirecutter

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/company/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p data-pm-slice="1 3 []"><strong>About the Role, Mission or Department Overview</strong></p> <p>Our Wirecutter team is looking for a Senior Marketing &amp; Revenue Analyst inspired by driving tangible, measurable growth. This critical role is the analytical engine for Wirecutter's marketing-led growth, focused on accelerating the revenue generated from our world-class service journalism.</p> <p>You will operate at the strategic intersection of paid media and affiliate commerce, developing the measurement and testing frameworks that maximize conversion rates, improve channel efficiency, and increase our transactional revenue base. You will go beyond basic reporting to deliver deep, actionable insights that directly influence how we invest millions of dollars in media spend— and help millions of people make smarter buying decisions. You will report to the Senior Manager, Data and Analytics, Wirecutter. You can work remote or in the New York office.&nbsp;</p> <p><strong>Responsibilities:</strong></p> <p><strong>Measurement &amp; Testing Leadership</strong></p> <ul> <li>You will Lead the Revenue-Driven Testing Agenda: Design, execute, and analyze a rigorous experimentation roadmap (including A/B testing, incrementality testing, and geo-based experiments) to determine the true causal impact of all marketing spend on downstream revenue.</li> <li>You will establish the Commerce Measurement Framework: Develop a robust, end-to-end measurement framework specifically tailored for the affiliate and e-commerce funnel, defining and tracking new metrics for product engagement and conversion rates attributed to media efforts.</li> <li>You will conduct deep-dive analyses using advanced statistical methods (e.g., synthetic control, predictive modeling) to identify under-performing segments and optimization levers for bidding strategies, messaging, and creative.</li> <li>You will monitor the accuracy of all marketing and media data. Write expert-level SQL to pipeline, transform, and analyze big data sets in Google BigQuery</li> <li>You will conduct analysis to determine which surfaces, messages, and creative elements are most impactful for driving transactions. Advise the Marketing team on critical areas of opportunity and recommend strategic shifts to maximize Return on investment.</li> <li>You will build compelling data visualizations (using Looker, Mode, Hex) to communicate complex media performance topics and actionable revenue recommendations to team members, including senior leadership.</li> <li>You will be the data partner for Marketing, Finance, Commerce and Product teams, translating team goals into analytical requirements and communicating technical results into clear, business-relevant strategies.</li> <li>You will advance our understanding of the customer journey, monitoring key e-commerce/affiliate KPIs such as ROAS, CAC efficiency, and purchase conversion rates, to inform loyalty, acquisition, and full-funnel optimization strate ... (truncated, view full listing at source)