Integrated Marketing Lead, UCAN

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . The Pinterest Business Marketing team is composed of highly skilled marketing generalists, able to flex with equal strength among marketing strategy, content strategy, project management, cross-functional team leadership, industry thought leadership, event planning, and creative oversight. Most importantly, we are able to capture hearts and minds with engaging, inspirational work that drives business impact. Expect to roll up your sleeves, grow quickly, pivot often, and learn a ton. This is a rare opportunity to play a central role in how Pinterest shows up to advertisers and agencies in its largest and most important market—the U.S.—doing work that is deeply tied to revenue and business outcomes, not just brand awareness. As part of a high-impact team closely partnered with sales, product marketing, and creative leadership, this role offers exceptional visibility, cross-functional influence, and a clear path to grow your career at the intersection of marketing and business strategy. In this role, as an Integrated Marketing Manager, you will be responsible for building strategies and go-to-market plans for some of Pinterest's largest revenue-driving initiatives in the UCAN region, with a primary focus on the U.S. market. You will work closely with cross-functional teams—including experiential, design, content, and sales—to create and execute effective marketing activations that align with business objectives. This role is primarily focused on industry and event marketing, with a strong emphasis on project management, content development, and creative and production oversight. What you'll do: Build and execute integrated go-to-market strategies aligned to regional and global priorities that shift advertiser perceptions and behaviors across some of Pinterest's largest revenue-driving initiatives in the UCAN region, with a primary focus on the U.S. market. This includes project management, content writing, event planning, measurement, and creative and production oversight on assets like videos, direct mail pieces, and sales collateral. Lead end-to-end event planning and execution, managing multiple projects at different phases that move the needle for Pinterest Business in the U.S. market. Collaborate with cross-functional teams to develop strategy, messaging, creative assets, and marketing materials that resonate with target audiences. Measure and analyze the effectiveness of marketing initiatives and adjust strategies as needed to achieve business goals. Manage budgets, timelines, and resources to ensure successful project execution. Leverage AI tools and platforms to accelerate work and impact, finding innovative solutions to marketing and operational challenges through regular, meaningful integration of AI into day-to-day workflows. Build and maintain proactive relationships with key stakehold ... (truncated, view full listing at source)