Sr Yield & Revenue Optimization Manager

About this Role We are seeking a data-driven and strategic Sr Yield Revenue Optimization Manager to maximize advertising revenue across our media portfolio. Reporting into the Director, this is a high-impact individual contributor role that blends strategic thinking with hands-on execution. This role will own inventory strategy, pricing optimization, demand channel performance, and monetization analytics to ensure we extract the highest possible value from our advertising supply. This role will partner closely with Sales, Revenue Operations, Product, Engineering, and Ad Operations to ensure Direct commitments are met while unlocking incremental yield and efficiency across Indirect channels. Success in this role is measured by revenue growth, margin improvement, inventory efficiency, and the ability to translate analytics into an actionable yield strategy. The ideal candidate combines analytical rigor, commercial acumen, and deep knowledge of digital advertising ecosystems (programmatic, direct-sold, PMP, header bidding, etc.). This individual will partner closely with Sales, Ad Operations, Programmatic, Finance, and Product teams to drive revenue growth and operational efficiency. You Will... Revenue Yield Strategy Develop and execute inventory monetization strategies to maximize yield across all demand channels (direct, programmatic, PMP, open exchange, etc.) Optimize pricing floors, packaging, and allocation strategies to balance fill rate, CPM, and overall revenue Analyze demand mix and recommend adjustments to improve overall yield performance Programmatic Inventory Optimization Drive growth in Preferred PMP and PG revenue by migrating spend from the open market into curated, controlled environments. Manage Open Exchange optimization levers, including pricing floors, ad quality controls, refresh strategies, and multi-SSP optimization. Partner with Programmatic Sales and platform partners to support packaging of programmatic offerings tied to Fandom’s first-party data and IP-driven moments. Support ad hoc revenue deep dives, inventory monetization analysis, and business case development for new product development Analyze trends in Programmatic revenue across SSPs, demand partners, and auction mechanics to identify optimization opportunities. Provide regional inventory and revenue analysis to direct tactical execution of monetization strategies across North America, EMEA, LATAM and APAC Data Analytics Evaluate key business drivers to measure the success of pricing decisions, incorporating science-based insights to identify strategic opportunities, and collaborating with partners to project manage and execute annual and promotional pricing decisions and initiatives Contribute to the overall development and implementation of our evolving revenue strategy Build dashboards and reporting frameworks to track revenue KPIs (eCPM, fill rate, RPM, ARPU, viewability, etc.) Provide input and guidance for A/B tests and pricing experiments to improve monetization outcomes Analyze inventory performance by audience, device, geography, and format Provide actionable insights to Sales and leadership teams Cross-Functional Collaboration Develop strong collaborative relationships with key stakeholders in Sales, Product, Finance, Operations, and Engineering across the company to communicate performance, understand new initiatives, and identify impacts of strategic opportunities Partner with Sales to support pricing strategy and packaging Collaborate with Ad Ops to improve delivery efficiency and reduce revenue leakage Work with Product and Engineering on ad placement, layout, and monetization enhancements Align with Finance on revenue projections and performance tracking You Have... 5+ years of experience in digital advertising, programmatic, ad operations, or yield management Strong understanding of SSPs, DSPs, exchanges, header bidding, and ad server dynamics Advanced proficiency in Excel/Google Sheets; exper ... (truncated, view full listing at source)