Product Marketing Manager, Solutions

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.<br><br>Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.</p></div><h3><strong>About the Role</strong></h3> <p>As the Product Marketing Manager for our industry verticals (manufacturing, logistics, real estate, entertainment, transportation, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Sales, and Marketing organizations. </p> <p>You will be integral in developing the collateral needed to support GTM motions in these industries and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.</p> <h3><strong>What You'll Do</strong></h3> <ul> <li>Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.</li> <li>Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact</li> <li>Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).</li> <li>Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.</li> <li>Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.</li> </ul> <h3><strong>What You Bring</strong></h3> <ul> <li>2-4 years of product marketing (or similar) experience</li> <li>MBA preferred or graduating from an accredited MBA program in 2026</li> <li>Strong ability to write for various audiences, including technical content</li> <li>Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product.</li> <li>Willingness to travel domestically for events and conferences</li> <li>Bachelor’s required</li> </ul> <h3><strong>Employee Benefits</strong></h3> <p>Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:</p> <ul> <li>Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans</li> <li>Nationwide medical, vision and dental coverage</li> <li>Health Saving Account (HSA) with annu ... (truncated, view full listing at source)