Product Marketing Manager, Gusto Wallet

<div class="content-intro"><p style="line-height: 1.2;"> </p> <hr> <p><strong>About Gusto</strong></p> <p><span style="font-weight: 400;">At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our </span><a href="https://gusto.com/about/careers/total-rewards"><span style="font-weight: 400;">Total Rewards philosophy</span></a><span style="font-weight: 400;">. </span></p></div><p><strong>About the Role:</strong></p> <p>We're looking for a strategic, growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto’s financial products within our Members segment. “Members” are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts, budgeting tools, and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!</p> <p><strong>Here’s what you’ll do day-to-day:</strong></p> <ul> <li><strong>Understand the market</strong>: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.</li> <li><strong>Create Positioning, Messaging, and Packaging</strong>: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging that resonates with distinct audiences.</li> <li><strong>Deliver Go-to-Market Strategy and Campaigns:</strong> Use insights to reach target customers across their journey and design go-to-market strategies that drive awareness, adoption, and engagement. Work closely with Product, Engineering, and Design teams to deliver automated multi-channel campaigns (email, SMS, push notifications, in-app). You’ll also partner with PR, Brand, and Sales to develop a cohesive strategy.</li> <li><strong>Strategy and Planning:</strong> Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.</li> </ul> <p><strong>Here’s what we're looking for:</strong></p> <ul> <li>5-7 years experience in product marketing with a focus on B2C Products or verticals, experience within Fintech highly preferred.</li> <li>1-3 years experience working with lifecycle marketing</li> <li>Experience using customer insights and data to inform segmentation, messaging, and manage experiments</li> <li>Experience running automated lifecycle marketing campaigns across email, SMS, push notifications, and in-app messages. A plus if you’ve used tools such as Iterable or Braze</li> <li>Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams</li> <li>Strategic thinking combined with a “roll up the sleeves” doer attitude</li> </ul> <p>Our cash compensation amount for this role is between $128,165 - $166,615/year in Denver and between $153,470 - $199,511/year for New York/San Francisco. Final offer amounts are determined by multiple factors including candidate location ... (truncated, view full listing at source)