Copy & Content Lead, Launches

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes. We're looking for a Copy and Content Lead to own the creative narrative for Claude product launches. You'll shape narratives that connect brand storytelling with product capabilities and differentiation, partnering closely with product and brand marketing teams. This isn't a pure writing role. You should come from a copy background but think like a creative director: someone who can develop the core creative concept for a launch and work closely with design to bring it to life. You'll need genuine technical fluency with AI. Not surface-level familiarity, but the kind of depth that lets you move product storytelling beyond features and into ideas that actually resonate. The best launch creative comes from someone who understands the product well enough to find the story most compelling for our brand. Responsibilities Own the creative narrative for product launches end to end, from messaging strategy and core concept, through final execution across channels and formats. Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation. Develop core creative concepts for launches, working closely with design to bring them to life across formats. Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface. You may be a good fit if you Have deep experience leading creative for product launches, from concept through execution. Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually. Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features. Have experience writing and directing videos and multi-format launch content. Can partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact. Thrive in a fast-moving, collaborative environment and can manage competing priorities across multiple launches without losing the thread. The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $255,000 $320,000 USD Logistics Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience. Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the ... (truncated, view full listing at source)