Product Marketing Manager

About The Role We’re building the infrastructure for AI agents that actually do things — trade, transact, collaborate, and operate autonomously. Our products (NEAR AI Cloud, OpenClaw, IronClaw, NEAR Intents, and the AI Agent Marketplace) are shipping fast, and we need someone who can turn that momentum into structured, repeatable launches that drive real growth. You’ll be our first dedicated product marketer. That means you’re not inheriting a playbook — you’re writing it. What You’ll Do This role reports to the Head of Product Marketing and works daily with our Chief Product Officer, Head of Product, Head of Engineering, and Director of BD. You’ll own product marketing across the entire portfolio — not a single product line, all of them. Build the commercial map: Conduct rigorous market research to define our TAM, SAM, and SOM across multiple AI agent verticals, ensuring our GTM efforts are focused on the highest-leverage opportunities. Own go-to-market strategy and execution for every product launch. Build the launch playbook from scratch, run it, improve it, repeat. Develop positioning and messaging frameworks that make complex AI infrastructure products clear and compelling to developers, enterprises, and early adopters. Write first-draft content — blog posts, landing pages, launch briefs, case studies — then coordinate with writers and cross-functional partners to refine. Drive top-of-funnel growth and qualified lead generation. You’re measured on pipeline impact, not just “brand awareness.” Be the connective tissue between Product, Engineering, BD, and the market. You translate what we’re building into why anyone should care. Use AI tools in your daily work. We’re an AI company — we expect you to use AI to move faster, draft better, and think bigger. If you’re not already using LLMs to accelerate your workflows, this isn’t the right fit. Your First 90 Days By the end of your first quarter, you should have: Delivered a data-driven market segmentation report that defines our current winnable market (SOM) and identifies the specific "wedge" use cases for our next two product launches. Owned and shipped at least one structured product launch end-to-end, with a documented playbook that the team can reference and reuse. Established draft positioning and messaging across all four product lines — not perfect, but directional and in-market. Built working relationships with Product, Engineering, and BD leadership so that launches feel coordinated, not chaotic. By 12 Months A repeatable launch engine that accelerates velocity across all products. Clear, differentiated positioning that resonates with developers and enterprise buyers. Measurable contribution to product-market fit discovery across the portfolio. Qualified lead growth you can point to and say “that was us.” Who You Are Strategic Analytical: You have a proven track record of moving from broad market research to specific TAM/SOM modeling, using those insights to architect GTM strategies that actually move the needle on revenue. You’ve used LLMs to accelerate market sizing or competitive intelligence, e.g., automating TAM sizing, developing lead lists, synthesizing thousands of developer forum posts, or analyzing competitor pricing pages at scale. 4+ years of product marketing experience, ideally at B2B SaaS and/or AI-focused companies. You’ve built launch processes from scratch — not just followed someone else’s template. Strong writing chops. You can produce a solid first draft of a blog post, landing page, or launch brief without waiting for a copywriter. Comfortable with technical products. You don’t need to write code, but you can read docs, talk to engineers, and translate features into customer value. High initiative and comfort with ambiguity. You don’t wait to be told what’s next. You actively use AI tools in your work and are excited to push the boundaries of what’s possible with them. Nice-to-have: Experience with developer tools ... (truncated, view full listing at source)