Director-Ads Strategy

Our corporate mission is to deliver a ‘wow experience’ to customers. Rocket Now launched a delivery platform with no delivery fees or service charges to ease the burden on customers who use the food delivery service. Rocket Now is deeply committed to pioneering the future of Japan’s delivery market. We aim to fundamentally transform the food delivery industry by building truly customer-first services. Rocket Now provides employees with opportunities to continuously lead innovation and to take initiative without hesitation based on agility and boldness to deliver results. If you are passionate about delivering exceptional service to customers and pioneering new markets, join Rocket Now today. Role Overview Rocket Now’s Ads Strategy Director will lead and execute the long-term strategy for Rocket Now’s ads business. This role requires a seasoned leader with deep expertise in platform strategy, data-driven decision making, and cross-functional execution. You will partner closely with Product, Sales, Operations, Finance, and Leadership to scale ad revenue, improve advertiser ROI, and strengthen merchant value propositions while ensuring a best-in-class customer experience. What You Will Do Define and lead the mid- to long-term strategy for Rocket Now’s ads business, including revenue growth roadmap and structural initiatives to maximize monetization efficiency. Establish key performance indicators (KPIs) across product, sales, and operations; build executive-level reporting frameworks and performance governance mechanisms Drive advanced quantitative analysis to identify revenue opportunities, pricing strategies, yield optimization, and operational efficiency improvements Partner with Product teams to shape ad products (sponsored listings, performance ads, display formats, etc.), ensuring scalability and measurable advertiser outcomes Lead cross-functional initiatives to improve advertiser acquisition, retention, and lifecycle value Identify structural bottlenecks, proactively solve high-impact business issues, and influence executive-level decision-making Basic Qualifications Bachelor’s degree required; MBA or advanced degree preferred 10+ years of experience in strategy, business planning, ads monetization, consulting, or related fields Proven experience leading advertising or marketplace monetization strategy within a platform, e-commerce, delivery, or digital media company Strong track record of owning large-scale initiatives and driving measurable financial impact Exceptional analytical skills with deep comfort in data-driven decision making and financial modeling Demonstrated ability to influence senior stakeholders and lead complex, cross-functional initiatives Ability to operate effectively in a fast-paced, high-growth, and ambiguous environment Excellent communication in both Japanese and English Preferred Qualifications Direct experience building or scaling performance advertising products Experience managing advertising PL or revenue strategy at scale Background in consulting (strategy/operations) or high-growth tech environments Experience leading and developing high-performing teams Strong intellectual curiosity — consistently asking “why” to uncover root causes and scalable solutions Entrepreneurial mindset with resilience and ownership mentality Recruitment Process and Others Recruitment Process Application Review - Phone Interview - Virtual Onsite Interviews – Offer The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Working Conditions Employment Type: Full time employment Other details will be provided separately Details to Consider This job posting may be closed prior to the stated end date for application if all openings are filled. Coupang has the right to re ... (truncated, view full listing at source)