Senior B2B Marketing Manager, New Venture

Our mission: to eliminate every barrier to mental health. At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare , empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs. We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers. We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere. We’re looking for a Senior B2B Marketing Manager to help take a brand-new product from early traction to a repeatable go-to-market motion. This is a true 0→1 role: new product, new brand, and early customers, with the opportunity to define how we show up in the market from the ground up. You’ll own positioning, launches, and early demand, working closely with the founders, product, and design to turn a complex AI product into something customers clearly understand and want to buy. This IC role will report directly to the General Manager of the New Venture. This role defines our first real footprint in the market. You’ll help shape how customers understand the product, influence early revenue, and build the foundation for a scalable marketing function as the company grows. Occasional travel may be required for team or company events. There is a strong preference for this position to be based in NYC and operate under a hybrid model, with three days per week in our HQ at 60 Madison Ave office. What you’ll do: Define our initial go-to-market strategy for a new AI product Establish positioning, messaging, and category narrative from scratch Lead early product launches and customer-facing storytelling Design and run early demand experiments to find what works Partner closely with sales on enablement, feedback loops, and early deals Work with product and design to shape onboarding and first impressions Turn early customer learnings into sharper messaging and GTM focus What success looks like in this role: Generate and influence high-quality demo, pilot, and sales conversations with our ICP, focusing on signal and conversion quality over raw volume. Develop and validate messaging that clearly explains the New Venture's value, differentiation, and role within an existing benefits stack, and measurably improves conversion across website, outbound, and sales materials. Design and run experiments, turn buyer and customer insight into action, and partner cross-functionally to create repeatable GTM foundations for growth. What you’ll bring: 5-7+ years of B2B marketing experience, with 0→1 or early-stage products Experience bringing new products or brands to market Strong ability to simplify complex or technical products (AI experience a plus, not required) Comfortable operating with limited data, evolving strategy, and high ownership Hands-on operator who can execute while setting direction Strong cross-functional collaborator with product, design, and sales Experience marketing AI, data, or technical B2B products preferred Background in early-stage startups or venture-bac ... (truncated, view full listing at source)