Brand Lead

Brand Lead YOU. BETTER. WITH ALAN. Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all. Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members. HOW WE WORK: OUR LEADERSHIP PRINCIPLES - Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else. - Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results. - Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously. - Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership. 💫 THE BRAND LEAD ROLE CONTEXT In a context where Alan has surpassed one million members and positions itself as an integrated player in insurance, prevention, and access to healthcare—operating across four countries—we want to significantly boost our brand awareness and scale up our brand campaigns. This is why we’re recruiting a Brand Lead. We’ve expanded across B2C, B2B, public sector, occupational medicine, and soon adjacent segments. We want to keep working on an unified brand narrative for the company. We’re scaling fast across France, Spain, Belgium and Canada, with ambition to become N°1 health leader in Europe. To achieve this, we need a brand with a powerful positioning, that is flexible enough to work across different markets, cultural contexts, and levels of brand maturity. We have great products to showcase with new product launches coming and a lovable brand that people trust. We haven't done a major brand campaign since 2019. PILLARS OF THE ROLE The role revolves around four key pillars, which are as follows: - Define Alan’s strategic brand positioning - Dramatically grow brand awareness - Launch stand-out brand campaigns - Lead the Brand team YOUR TRAITS AND ACHIEVEMENTS Define Alan’s strategic brand positioning - Ability to deliver an incredible positioning: Proven track record of crafting distinctive, memorable brand positioning for complex multi-product companies. - High agency and decisiveness: Can cut through ambiguity, make bold strategic choices, and get stakeholders buy-in across countries and segments. - Translates positioning into tangible campaigns: Can translate Alan’s positioning into a clear set of campaign buckets (product launches, brand announcements, ambassadors, influencers…) Dramatically grow brand awareness - Great taste and vision: Has led campaigns that clearly stood out creatively, with examples of work they’re proud of and can explain why it was distinctive. - Earns media ROI: Can generate organic momentum through social media or PR, and then scale it through broadcast media and paid, turning one idea into a true 360° campaign. - Data-driven decision maker: Is able to take full ownership of brand KPIs (awareness, consideration, branded search, etc.) and tracking tools to ensure a direct feedback loop between strategy, execution, and learnings. - Strategic thinking: Sees brand as a product, a system, a business asset, and a long-term defensive asset. Knows how to build a brand system actually adopted by Sales, Product, and Marketing teams. Launch stand-out brand campaigns - Both strategic and hands-on: Can define campaign strategy but also roll up sleeves to execute, make creative decisions, and push work forward. Has personally ow ... (truncated, view full listing at source)