Product Marketer

Product Marketer [https://app.ashbyhq.com/api/images/user-content/a3ff9955-736e-4a64-a923-c3c42b253641/17b03131-be3b-4bb8-9ad9-dbafd99fd465/image.png] ABOUT BASIS Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world. We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale. Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders. "Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI ABOUT THE TEAM The Product Marketing team at Basis serves as the essential connective tissue between product development, sales execution, and the broader market. We are a high-impact group of storytellers and strategists dedicated to making Basis the definitive name for AI in the accounting industry. Our mission is to translate complex technical capabilities into compelling narratives that resonate with everyone from CFOs at global enterprises to partners at leading accounting firms. WHAT YOU’LL BE DOING: In this role, you’ll define the voice, positioning, and go-to-market strategy for Basis and build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations. You will develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs, while partnering closely with sales to craft the narratives, decks, and demo storylines that enable our AEs to win faster. You’ll combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel. By owning competitive intelligence and collaborating with product teams to launch new features, you will drive external storytelling and lead thought leadership by publishing the insights and frameworks that define how AI is transforming accounting workflows and making Basis synonymous with the future of the industry. 📍 Location: NYC, Flatiron office. In-person team. WHAT YOU’LL BRING: - Experience: 5–8 years in B2B SaaS or enterprise product marketing (fintech or accounting/ERP experience is a major plus). - Storytelling Prowess: A proven ability to simplify complex technical workflows into clear, value-driven propositions. - Strategic Execution: The ability to toggle seamlessly between high-level GTM strategy and hands-on execution. - Foundational Mindset: Comfort building marketing functions and processes from scratch in a fast-paced environment. - Intellectual Curiosity: A genuine interest in how AI and technology are reshaping professional work and the future of the accounting industry. WHAT WE’D LOVE TO SEE: - Enterprise Expertise: Experience supporting sales teams as they navigate complex enterprise accounts. - Versatile Launch Experience: A track record of launching products to both service-based firms (B2B2B) and corporate buyers. - Thought Leadership: Previous experience writing or speaking on technology, AI, or the future of work. WHAT SUCCESS LOOKS LIKE IN THIS ROLE - Market Authority: Basis becomes synonymous with the future of AI in accounting through your consistent delivery of high-impact thought leadership and industry frameworks. - Sales Velocity: Our AEs win faster and more often because they are armed with the industry's best narratives, RO ... (truncated, view full listing at source)