Founding Growth & Marketing Lead (Remote)

Founding Growth & Marketing Lead (Remote) ABOUT GLACIS We’re on a mission to revolutionize the supply chains of global giants like Tesla and Coca-Cola through AI agents that think, plan, and act. Backed by legendary Silicon Valley VCs behind Flexport, Databricks, and Perplexity, we’re empowering supply chain teams across the world to automate complex logistics workflows, integrate processes seamlessly with existing systems, and supercharge efficiency. We’re a team of seasoned entrepreneurs, Y Combinator alumni, and ex-Googlers; if you’re ready to change the way a trillion-dollar industry operates, join us on Day 1. THE ROLE This is a senior, high-ownership individual contributor role. You’ll work closely with the founders to shape how Glacis presents itself to enterprise buyers globally. As our Founding Growth & Marketing Lead, you’ll build the foundation of our growth engine hands-on, from developing executive LinkedIn presence to supporting field marketing at key supply chain events. You will operate at the intersection of product, sales, and marketing, translating complex AI workflows into clear business value for VP- and C-level leaders. This role will feel like a strong fit if you enjoy building growth systems from scratch, are comfortable operating in enterprise SaaS environments with longer sales cycles, and like rolling up your sleeves to execute. KEY RESPONSIBILITIES Demand Generation & Pipeline Building Own the full-funnel demand generation engine from awareness to sales-qualified pipeline. Drive qualified demo requests from our ICPs. Build, test, and optimize campaigns that consistently deliver measurable pipeline growth. Content Strategy & Thought Leadership Own the content strategy in collaboration with our content team. Define themes, messaging, and formats that resonate with supply chain leaders. Guide the creation and distribution of practical, jargon-free content including white papers, LinkedIn thought leadership, case studies, and frameworks that educates buyers on AI adoption and drives inbound interest. Experimentation, Analytics & Attribution Build a rigorous testing and reporting framework to measure marketing performance. Run A/B tests across messaging, channels, and campaigns, and track key metrics such as cost per demo, conversion rates, and campaign ROI. Use data to double down on what works and continuously improve growth performance. LinkedIn & Paid Channel Management Own end-to-end LinkedIn advertising strategy, including audience segmentation, budget allocation, creative development, A/B testing, and performance optimization. Manage campaigns across key buyer segments to maximize ROI and pipeline contribution. Sales Team Collaboration Work closely with sales to ensure marketing efforts translate into pipeline. Align on target account lists, build nurture sequences and messaging that convert leads into conversations, and create sales enablement materials. Maintain a tight feedback loop from buyer conversations to refine our ICP, identify common pain points, and continuously improve how we communicate Glacis’ value. Competitive Positioning & Messaging Maintain sharp, differentiated messaging across all touchpoints. Conduct ongoing competitive intelligence, refine positioning for different buyer personas, and ensure every piece of content communicates clear business value. ARE YOU THE RIGHT FIT? Experience: - 5–10 years of experience in B2B growth or marketing - Experience in enterprise or mid-market SaaS with longer sales cycles (3–12 months), selling to VP- or Director-level North American and European buyers. - Have worked in a SaaS startup or high-growth tech company (under 250 employees; experience in earlier-stage environments is a strong plus). - Demonstrated experience launching and growing a net-new channel or playbook from scratch (e.g., LinkedIn presence, podcast, conference strategy, content engine). - Experience in AI, supply chain, ERP, logistics, or adjacent enter ... (truncated, view full listing at source)