Website Growth Manager

Website Growth Manager ABOUT US 👇🏼 lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve. Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar. Today, we’re a profitable B2B SaaS valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals. THE ROLE: WEBSITE GROWTH MANAGER We’re looking for a Website Manager to own the roadmap and performance of lemlist.com http://lemlist.com and claap.io, https://www.claap.io and turn both into high-impact acquisition and brand engines. Your mission: continuously improve our web experience across UX, messaging, design, and conversion. You’ll sit between Product Marketing and Growth, treating the website as a product, iterating fast, experimenting often, and ensuring every page feels clear, on-brand, and built for performance. You will report to the VP of Growth. Core success metrics: - Frequency & quality of experiments - Page delivery velocity - Conversion rate improvements (visitors → signups/demos) - Consistency & quality of brand experience WHAT YOU’LL DO WEBSITE OWNERSHIP & EXECUTION - Define and execute the website roadmap for lemlist.com http://lemlist.com and claap.io http://claap.com. - Manage day-to-day updates, launches, improvements, and QA. - Own the CMS (Storyblok): clean structure, reusable components, and smooth delivery. - Build the workflow for localization: AI translation → native review → CMS integration. PERFORMANCE, UX & EXPERIMENTATION - Run ongoing experiments across homepage, pricing, and product pages. - Identify friction and opportunities using analytics, heatmaps, and user behavior. - Propose improvements in UX, messaging, structure, and speed. - Ideate and implement conversion levers (interactive demos, pop-ups, layout variants). CONTENT & DESIGN ALIGNMENT - Build new pages directly in the CMS using components. - Translate design into clean, performant CMS builds. - Challenge copy, visuals, and storytelling to improve clarity and relevance. - Ensure consistent brand experience across all pages. COLLABORATION - Work with PMM, Growth, Design, and Engineering to keep the roadmap aligned and ship key projects - Draft specifications when needed and unblock contributors.. - Communicate priorities, timelines, and major updates across teams. YOUR FIRST YEAR AT LEMLIST Months 1–3: Learn and take ownership - Master Storyblok, components, and website architecture. - Identify quick wins, content gaps, and UX friction. - Start shipping improvements & new pages fast. - Set up basic website process (requests → design → build → QA → release). - Set up translation process → Objective: early measurable impact + fast iteration velocity. Months 3–6: Improve and iterate - Start a recurring experimentation cadence. - Update and simplify navigation based on user behavior. - Clarify a predictable process for translations and content updates. → Objective: consistent shipping + noticeable conversion improvements. Months 6–12: Scale and optimize - Turn the website into a predictable, high-performing acquisition lever. - Build and maintain a long-term roadmap aligned with Growth and PMM. - Push brand experience to a higher standard across UX, design, and storytelling. → Objective: clear, measurable impact on conversion to free trial WHO YOU ARE - You come from one of these backgrounds: - Growth (CRO, experimentation) - Product Marketing / Marketing - Website / Delivery / Web project management - Growth engineering (CMS, automation, systems) - Product-oriented → you prioritize, structure, and iterate. - Messaging-driven → you know how to turn product value into clear website copy. - Experiment-driven → you form hypotheses and measure impact. - Conversion-aware → you understand user psychology and page intent. - Technical enough → no coding required, but strong CMS and component fluency. - Design- ... (truncated, view full listing at source)