Partner Enablement Manager

Partner Enablement Manager Signing partners is easy. Making them productive is hard. This role exists because we know the difference, and we're not willing to settle for a portfolio of signed NDAs and quiet slack channels with partners. MISSION Partners who are properly enabled and co-marketed with generate pipeline. Partners who aren't, don't, regardless of how many were signed. As Partner Enablement & Marketing Manager, you own two equally important things: making sure partners can sell, and making sure they want to. That means building the enablement infrastructure that gets partners from signed to active fast, and running the co-marketing engine that keeps them engaged, visible, and generating leads over time. You cover both lemlist and Claap, across all partner types — Solutions Partners, Service Partners, and you work across geographies alongside the two Partnerships Managers (FR/EU, US/UK, and rest of Europe). Pillar 1: Build & Enable (~50%) This is an early-stage program. Before you can activate partners, you need to build what activation looks like. That means creating the assets, the processes, and the infrastructure from scratch, then running them. - Build the foundations - Write the core sales playbooks: the lemlist Partner-Sales Playbook and the Claap Partner-Sales Playbook. These are the documents every partner needs to co-sell effectively. They don't exist yet. You own them. - Build the partner journey in the sales cycle: when does a partner enter a deal, how do they co-sell alongside our AEs, what's the handoff process? Define it, operationalise it with RevOps, and train the internal Sales team on it. - Create the enablement library: certification paths, product training modules (lemlist + Claap), battlecards, objection handling guides. Start with what partners need most, build iteratively. - Activate & track - Own the onboarding process end-to-end. Get every new partner from signed to first SQL as fast as possible. - Monitor partner performance across the portfolio. Identify at-risk partners early, flag expansion opportunities, surface insights for the PMs and VP. - Contribute to structuring co-marketing: today the approach is opportunistic. You'll help move it toward something more intentional, defining what joint initiatives look like, what resources are available, and how we measure them. Pillar 2: Partner Co-Marketing (~50%) - Co-webinars & events: organise and run joint webinars and online events with partners. Own the format, the promotion, and the follow-up to turn attendance into pipeline. - Joint content: produce co-branded content with partners: case studies, integration guides, thought leadership pieces. Make partners look good, and make lempire visible in their ecosystem. - Co-branded lead gen: build and execute campaigns that generate leads for both lempire and the partner simultaneously. Email, LinkedIn, content, whatever works in the partner's market. - IRL presence: represent lempire at partner-led events and help partners show up well at industry events. Build the relationships that don't happen over Slack. You'll report to the VP of Partnerships and work closely with the Growth and Marketing teams to ensure partner co-marketing is coordinated with broader campaigns, not running in parallel to them. KEY RESULTS After 1 month - You've completed deep product training on both lemlist and Claap - You've audited the current partner portfolio and identified the top 10 partners with the most activation potential for all our markets (FR, the US, the UK, Rest of Europe) - You've documented the existing onboarding process (however informal) and flagged gaps After 3 months - You've launched a structured onboarding program that gets new partners to first SQL within 30 days - You've built a core enablement library: at minimum, a partner certification path, a co-selling guide, and product battlecards for both products - Partner activation rate (% of signed partners generating a ... (truncated, view full listing at source)