Senior Product Marketing Manager

Senior Product Marketing Manager Your Company: As the Nonprofit Marketing Platform trusted by over 1,300 nonprofits https://www.feathr.co/resources/casestudies?utm_campaign=%5Bmkt%5D%20EOY%20Demo%20Ask%20-%20Leaders&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-928haKbQMIyW89zGlEFOw-7E9gJTQGWZIrNLgVwsbp71z1TlfUphLrKYhj-JAC8UQPRXla, Feathr is purpose-built to help our customers unlock more results, time, and confidence. Feathr's software marketing platform equips nonprofits with the tools they need to build purposeful connections with their community and grow impact with confidence. We're working on building an amazing culture at Feathr, where amazing people (like you) can do their best work. If you're ready to grow and "help the helpers" you've come to the right place. But hey, don't take our word for it. Hear what current and former Flockers have to say https://www.glassdoor.com/Overview/Working-at-Feathr-EI_IE1394102.11,17.htm about their experience. SENIOR PRODUCT MARKETING MANAGER Compensation: $110,000 base, 10% bonus potential Benefits: Health, dental, vision, Summr and Wintr breaks, paid vacation and sick tim Your Work: As the Senior Product Marketing Manager, you will make Feathr easier to understand and easier to sell. You will build and maintain Feathr’s positioning, messaging, and go-to-market foundations across key customer profiles (associations, nonprofits, and priority sub-segments). You will work at the intersection of Product, Partnerships, Sales, Marketing, and Customer Success, and you will enable those teams through clear frameworks, templates, and source-of-truth assets. This role reports to the VP of Marketing and is ideal for a strong storyteller and operator who can turn complex product and partner value into simple, differentiated narratives that teams can consistently use. Your Experience & Qualities: - 5+ years in B2B SaaS product marketing (or equivalent) with clear ownership of positioning, messaging, and go-to-market for launches. - Proven ability to build messaging architecture and reusable enablement systems that scale across teams (not just one-off assets). - Strong segmentation instincts and the ability to tailor narrative and proof without fragmenting the brand. - Comfortable operating from ambiguity and starting from scratch with a bias toward shipping a useful v1 and iterating fast. - Excellent writing and editing skills, with the ability to simplify complex product value into clear, differentiated language. - Strong cross-functional influence, able to drive alignment without formal authority. - Experience with partner ecosystems and integrations is a plus, but not a substitute for core product marketing strength. Your Day: 1) Positioning, messaging, and segmentation - Develop and maintain Feathr’s messaging architecture, including category narrative, positioning, value propositions props, proof points, and why we win. - Define segment narratives for associations and nonprofits, plus 2 to 3 priority sub-segments tied to go-to-market focus. - Partner with Product and Leadership to turn strategy into crisp external language that improves understanding and conversion. 2) Go-to-market and launches - Lead go-to-market for meaningful launches, including audience, narrative, packaging story, enablement kit, and adoption plan. - Create a launch brief template and a simple launch cadence with stakeholders so launches are predictable and measurable. - Run post-launch retros to capture learnings and update messaging, assets, and adoption guidance. 3) Enablement systems (framework-first) - Create and maintain source-of-truth assets that teams can reuse: positioning briefs, value proposition library, proof library, competitive narratives, and objection handling guidance. - Provide templates and standards (pitch deck skeleton, one-pager format, talk track outline) so Sales, CS, and Marketing can create team-specific assets without PMM becoming a bottleneck. - Partner ... (truncated, view full listing at source)