Vice President, Go-to-Market, Revenue Growth

Your Impact at Lila The Vice President of Go-To-Market, Revenue Growth is responsible for designing and building a scalable demand-gen engine from the ground up, establishing enterprise-focused GTM, and delivering measurable revenue growth. This role owns the marketing-to-sales handoff, defines KPI-driven programs, and translates complex scientific capabilities into compelling enterprise value propositions. Reporting to the Chief Communications Officer, with close collaboration across Sales, Product, and Scientific leadership. What You'll Be Building Build and Lead Demand Generation Engine Architect, hire, and scale a full-funnel demand-gen function (MQLs, SQLs, pipeline contribution) from scratch. Define and implement the go-to-market strategy, ICPs, buyer personas, and ABM playbooks for enterprise and strategic accounts. Establish the multi-channel demand engine (digital, events, content, field/partner-led, and executive programs) with clear budgets and ROI targets. Create and own reporting, attribution, and feedback loops to optimize pipeline quality and velocity. GTM Strategy, Revenue Growth, and Brand Define annual/quarterly GTM strategy aligned to revenue targets; translate frontier science into compelling value propositions for priority segments. Shape messaging, positioning, and differentiators; ensure consistent brand expression across all touchpoints. Partner with Product and Scientific leadership to translate capabilities into market-ready offerings and proof points. Content, Enablement, and Credibility Produce and syndicate high-impact content (technical briefs, case studies, white papers, webinars, executive narratives) that support revenue generation and credibility with enterprise buyers. Develop scalable sales and executive assets; ensure content aligns with Lila Sciences’ brand and narrative. Sales Enablement Segment/Product Enablement Define ICPs, buyer narratives, qualification frameworks, and SLAs to accelerate sales-ready pipeline. Create and maintain sales enablement assets: decks, technical collateral, ROI frameworks, case studies, and competitive context. Support longer enterprise sales cycles with tailored proof points and risk reduction. Growth Operations, Analytics, and ROI Build and own dashboards for revenue and marketing performance (pipeline, velocity, CAC, LTV, payback, ROI). Conduct tests, experiments, and attribution to optimize ROI and inform budgeting decisions. Manage budget, vendor relationships, MarTech/CRM, and data quality governance. Partnerships Identify strategic ecosystem opportunities that can accelerate enterprise adoption; collaborate on co-marketing where relevant, but not as the engine. Integrate partnership insights into GTM planning and messaging as needed. Leadership Collaboration Build and lead the Demand Gen Growth Marketing function; collaborate with Product, Sales, and Scientific leadership. Represent marketing in executive reviews and cross-functional rituals; translate complex science into market-ready programs. What You’ll Need to Succeed 10+ years in B2B marketing, with senior leadership experience in high-consideration enterprise or technically complex markets (biotech, AI-for-science, deep tech, SaaS with technical buyers). Proven track record building and scaling demand-generation programs and GTM engines from scratch. Strong product/segment marketing instincts for complex technical products; able to translate technical truths into buyer-relevant value. Experience building and scaling marketing functions, with robust analytics and ROI mindset. Collaborative, hands-on leader with strong cross-functional influence and communication. Bonus Points For Experience with vendor/partner ecosystems or marketing in AI-for-science contexts. Background in academic or research-domain communications or PhD communities. Familiarity with enterprise tools (Salesforce, HubSpot, Marketo) and SLA-based marketing-to-sales processes. About Lila Li ... (truncated, view full listing at source)