Product GTM Lead

Product GTM Lead Hiring Manager Aliza Edelstein https://www.linkedin.com/in/alizaedelstein/ - VP of Product Marketing About us Scribe https://scribe.com/ is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to ensure work gets done right, and see how to do it even better. Our Workflow AI platform automatically captures and optimizes workflows so teams work smarter, faster, and more consistently. We’re growing fast — since our founding in 2019, we’ve grown to over 5 million users across 600,000 businesses. Based in San Francisco, we've been named a LinkedIn Top Startup, are valued at over $1 billion, and are backed by leading investors. Join us in our mission to uplevel how people do work. How we work We aim to be the place where exceptional people come to do the best work of their careers and we have intentionally built a team of the kindest, smartest people you’ll ever meet. Our values are core to who we are and shape who joins us on our mission: - Accelerate impact - Raise the bar - Make our users heroes - Clear is kind - Rapid learning machine - One team one dream We live to see our customers’ faces light up when they realize the magic of Scribe. We bring our whole selves to work. We work smart and incredibly fast. We raise the bar. And we love what we do. About the role You're a builder who takes full commercial ownership of Scribe's products, from how we bring them to market to how we grow their success once they're live. You close the gap between what Scribe can do and what our customers and prospects need to do through sharp positioning, strategic marketing launches, creative campaigns, and relentless focus on adoption and revenue. You don't wait for a launch calendar to drive impact. When there's no new product shipping, you're already asking: why aren't more teams using what we have? What would drive expansion? What story haven't we told yet? You could be a great fit if - You think about marketing the way a GM thinks about a business, always anchoring to a number and thinking about impact - You are a storyteller and have a deep love of the written word - When there's no launch on the calendar, you don't wait. You find the lever and build out the program - You've worked in or alongside product, growth, or revenue operations and understand what actually moves deals - You put the customers at the center of everything you do - You flourish in ambiguity and can make quick, thoughtful decisions - You don't wait to be told about new AI tools — you find them and use them to move faster If you’re reading this thinking “that’s me!”, we want to meet you! This role is not for you if - You are not confident in your ability to write compelling messaging (including website copy and longer form content assets) - You measure success by shipping campaigns, not by what those campaigns produced - You think of positioning as an artifact, rather than a living commercial strategy - You have only worked at big companies and are not yet familiar with successfully navigating a startup our size (we’re <200 people) - Complex challenges drain your energy rather than fuel it - You are focused on leading a team; this is a senior IC role for the medium term What you’ll do - Product Launches & Adoption: Be a trusted partner to the product team and own the commercial lifecycle of Scribe's products. This spans from launch strategy to sustained adoption growth. When a new product ships, you quarterback the launch, including messaging, targeting, campaigns. Post launch, you identify adoption gaps, find the right levers, and build programs to move the number. - Messaging & Positioning: Develop the messaging and positioning for products, features, and thematic launches. - Product Insights: Surface customer insights that shape product strategy and execution, from roadmap priorities to UI copy. - Targeting Strategy & Execution: Own the audience targeting strateg ... (truncated, view full listing at source)