Sr. Demand Generation Marketing Manager

Sr. Demand Generation Marketing Manager Location: Remote US (preference in Austin, TX or Boston, MA) Team: Marketing Reports to: Head of Marketing About VulnCheck VulnCheck is transforming vulnerability intelligence by helping security teams act faster and with more confidence. Our platform delivers early, high-quality exploit intelligence, deep asset correlation, and contextual insights to help organizations stay ahead of emerging threats. About the Role We’re looking for a hands-on Senior Demand Generation Marketing Manager to take the lead on our existing Growth Marketing foundation. As a new addition to the marketing team, you’ll own campaigns end-to-end—from strategy to execution to reporting— with the primary objective of directly influencing pipeline and revenue. This is a build and scale role for someone who thrives in ambiguity, moves fast, and is comfortable being both strategic and tactical in a high-growth cybersecurity startup. What You’ll Do Build the Demand Engine Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events) Create campaign frameworks aligned to company ICP and verticals. Launch and iterate nurture programs across the lead lifecycle in multiple segments Pipeline Sales Alignment Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes Support target account and early ABM-style programs for enterprise prospects Enable sales with campaign context, messaging, and content Performance Marketing Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset Build and optimize landing pages and conversion flows Manage budget and continuously improve CPL, conversion, and pipeline impact Analytics Reporting Set up dashboards and attribution in HubSpot/Marketo + Salesforce Track pipeline influenced/generated, conversion rates, and ROI Use data to inform messaging, targeting, and channel investment Startup-Focused Collaboration Partner with Product Marketing on positioning and launch campaigns Work with Content and Product to translate technical value into compelling offers Provide feedback loops from prospects and customers to product marketing and leadership What You’ll Bring Have 5+ years of B2B demand gen or growth marketing experience Have marketed technical products like cybersecurity, SaaS, dev tools, or infrastructure Have built campaigns using tools like HubSpot, Marketo, and Salesforce Comfortability robust marketing technology stack (Clay, Common Room, Fibbler, Tofu, Canva) Are highly data-driven and can tie campaigns directly to pipeline and revenue Thrive in scrappy, fast-moving startup scaleup environments Preferred Qualifications: Experience with ABM tools (6sense, Demandbase, Terminus) Cybersecurity industry familiarity or experience marketing to technical buyers Event or field marketing experience Copywriting or technical content skills What We Offer We believe people do their best work when they feel supported, trusted, and valued. VulnCheck offers benefits designed to meet a wide range of needs and lifestyles: Benefits and Perks Competitive salary with employee equity program Health, dental, and vision coverage Unlimited PTO + All federal holidays observed 401(k) program - 100% match on the first 3%, then 50% of the next 3-5% of compensation Short and long-term disability coverage Remote friendly environment with flexibility Expense reimbursement for home internet and phone Ongoing professional development, coaching, and learning resources Opportunities for career advancement within a fast-growing team Why Join Us Built on over two decades of cybersecurity experience, our team of experts understands the intricacies of vulnerabilities, their exploitation in the wild, and how to leverage this data to build more effective cybersecurity products that produce better outcomes for organizations. VulnCheck gives organizations a tactical advantage by providing bes ... (truncated, view full listing at source)