Growth Media Manager, Direct Mail

Growth Media Manager, Direct Mail Dandy is transforming the massive and antiquated dental industry—an industry worth over $200B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. ABOUT THE ROLE Dandy is hiring a Growth Media Manager, Direct Mail to build, scale, and optimize our direct mail program at a high-growth, venture-backed company. This role sits on the Growth team and is primarily responsible for driving qualified pipeline through innovative, data-driven direct mail strategies, with additional support across select growth media partnerships. You’ll be accountable for connecting campaign performance to downstream outcomes and making decisions that improve pipeline efficiency at scale. You’ll own the end-to-end strategy and execution of our direct mail efforts — from audience segmentation and vendor management to campaign execution, testing, and performance optimization. You’ll also work on management of direct media buys, helping test and scale select partnerships that complement our broader growth strategy. This is a scaled, high-investment channel and a meaningful driver of pipeline, with high visibility across Growth and leadership, and direct influence on budget allocation and channel strategy. DIRECT MAIL PROGRAM - Own Dandy’s direct mail strategy across postcards, catalogs, and gifting to reach both SMB and Enterprise audiences. - Develop segmentation, personalization, and offer strategies to improve response rates, conversion, and pipeline impact - Build and scale a structured testing roadmap (creative, audience, offer, timing) to continuously improve performance - Manage vendor relationships covering production, personalization, and distribution. - Allocate budget and prioritize programs based on performance and growth opportunity. - Analyze results and continuously optimize direct mail for engagement, ROI, and pipeline impact. - Collaborate with Sales to gather feedback on lead quality and refine targeting and messaging DIRECT BUYS & PARTNERSHIPS - Support Dandy’s direct media and partnership strategy across channels like podcasts, email newsletters, and display takeovers, testing and scaling programs that drive both brand impact and measurable performance - Own performance tracking, reporting, and insights across direct buys, identifying what’s driving pipeline and where to scale or pull back - Amplify key marketing initiatives (webinars, content, launches) through paid distribution and partner channels WHAT WE'RE LOOKING FOR - 4–6+ years of experience in performance marketing, demand generation, or growth marketing - Direct mail experience strongly preferred, or demonstrated ability to own and scale an offline or channel-specific program - Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end. - Strong analytical mindset with experience measuring performance in complex or imperfect attribution environments - Experience in B2C or B2B high growth company - Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value - Overall track record of professional and academic success BONUS POINTS FOR - Experience managing international direct mail program - Outstanding professional references to share - Experience with high-volume SMB B2B marketing motions For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include h ... (truncated, view full listing at source)