Marketing Specialist, Sales Outreach Automation

About AlphaSense: The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the SP 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us! Location: United States (Remote) Reports to: Sr. Director, Demand Generation About the Team: The Demand Generation team consists of a campaign function targeting key segments and verticals, an Account Based Marketing function, and a webinar function. We work cross-functionally with Product Marketing, Solution Marketing, and Sales to launch programs and tactics that drive customer and prospect engagement, generating inbound MQLs for our sales teams. About the Role AlphaSense is seeking a creative and results-oriented Marketing Specialist to join our dynamic team. In this pivotal role, you will craft and execute our sales outreach strategy for inbound MQLs and outbound prospecting efforts for our SDR team. As a key player on the demand generation team, you will develop compelling content and sales-specific outreach messaging that resonates with our target audience, driving prospect and customer engagement. This position requires a blend of copywriting, strategic thinking, and a deep understanding of our products and target markets. The ideal candidate is a strategic thinker with a passion for writing and leveraging AI to streamline content creation. We are looking for someone with a data-first mindset who thrives in a collaborative, fast-paced environment. This is an individual contributor role on the Demand Generation team. Who You Are 2+ years of experience in marketing, sales copywriting, or a similar role with a focus on sales outreach. Exceptional writing, editing, and research skills, with a portfolio demonstrating the ability to create engaging, sales-focused content. A willingness to test, learn, and use new AI functionality to drive efficiency in content and messaging creation. A strong curiosity about what the data reveals. Proven ability to work both independently and as part of a team to meet deadlines and achieve goals. Excellent organizational skills, with the ability to manage multiple projects and priorities simultaneously. A dual-minded approach: You are creative and willing to experiment, but also process-driven and rely on data to make decisions. Preferred Skills and Qualifications: Bachelor’s degree in Marketing, Communications, or a related discipline. Experience with sales outreach and marketing automation platforms (e.g., Outreach, Marketo, Salesforce). A keen eye for detail and an appreciation for strong brand messaging. A results-oriented and curious mindset, with a passion for continuous improvement. Strong project management and collaboration skills. What You’ll Do Develop and execute sales outreach strategies in collaboration with the campaigns, solution marketing, product marketing, and sales CS teams. Embrace and master new AI-powered tools to enhance content creation, personalization, and outreach effectiveness. Write, edit, and optimize compelling copy for various sal ... (truncated, view full listing at source)