Brand Marketing Lead

Cofertility is a Series A company focused on the fast-growing field of fertility and family planning. We are a human-first fertility ecosystem rewriting the egg freezing and egg donation experience. Through Cofertility Freeze, women can freeze their eggs for free when they donate half of the retrieved eggs to a family who can’t otherwise conceive. Cofertility Family serves as a more transparent, ethical egg donor matching platform. We are passionate about improving the family-building journey — today or in the future — and are in an endless pursuit to make these experiences more positive. What We're Looking For We’re hiring a full-stack Brand Marketing Lead to help shape and scale the Cofertility brand across organic channels including social media, content, partnerships, and events. This role is ideal for a creative, strategic marketer who thrives in fast-moving environments and enjoys owning initiatives end-to-end. You’ll join a high-growth, high-accountability team and play a pivotal role in elevating Cofertility’s presence through thoughtful storytelling, strategic partnerships, and impactful brand moments. Responsibilities You’ll report directly to our Head of Marketing and will be responsible for: Identifying and executing organic growth opportunities, including strategic partnerships, brand collaborations, community initiatives, and creative exposure opportunities that expand Cofertility’s reach and cultural relevance. Owning social media strategy and execution across all Cofertility platforms, including ideation, planning, and publishing of high-quality content such as short-form video, branded graphics, and more. Developing and executing our content marketing strategy, including editorial planning, blog development, managing freelance writers, and distributing content across channels in alignment with brand guidelines and SEO best practices. Creating and managing marketing assets to support clinic partnerships, brand collaborations, PR initiatives, and email campaigns. Measuring and reporting on organic marketing initiatives using our CMS, CRM, social media management tools, and analytics platforms, with a focus on insights, experimentation, and continuous improvement. Managing Cofertility’s presence at events and conferences, including pre-event promotion, asset creation, on-site support, and post-event follow-up; overseeing webinars and virtual events end-to-end. Collaborating cross-functionally with internal teams to develop compelling collateral and marketing materials that support company-wide initiatives. Maintaining and protecting the Cofertility brand, ensuring consistency in tone, voice, and visual identity across all public-facing channels. Professional Characteristics 5–7 years of experience driving organic growth across content, social, and partnerships, ideally within fertility, healthcare, wellness, or similar industries. Growth-minded and analytical, using data and experimentation to inform decisions and refine brand, content, and social strategies over time. Exceptional copywriting and editorial skills, with a strong command of voice, tone, and detail across channels. Proven experience owning social media strategy and execution, including content planning, publishing, and performance evaluation, with comfort appearing on camera and serving as a visible brand voice across platforms. Comfort working with visual and video content, with a strong creative eye and hands-on experience using design tools such as video editors, Figma, and more. Working knowledge of CMS and website management platforms (e.g., Webflow, WordPress), with an understanding of SEO best practices and content optimization. Experience planning and executing events and partnerships, including logistics, promotion, asset creation, and on-site or live support when necessary. Strong project management and organizational skills, with the ability to prioritize, execute, and deliver across multiple initiatives simultaneous ... (truncated, view full listing at source)