Associate Director, Growth Marketing

Associate Director, Growth Marketing 🚗 Why Jerry.ai http://Jerry.ai - Join a profitable https://www.linkedin.com/posts/jerryinc_2024-jerry-recap-activity-7299815213564895232-5I0N/?rcm=ACoAABnx0O4BlXaBb3k2RRaUut0UGKm7s2MopfM&utm_medium=member_desktop&utm_source=share pre-IPO startup with capital, traction and runway ($240M funded | 60X revenue growth in 5 years | $2T market size) - Work closely with brilliant leaders and teammates from companies like McKinsey, BCG, Bain, Nvidia, Better, Amazon, etc. - Disrupt a massive market and take us to a $10B business in the next few years - Be immersed in a talent-dense environment and greatly accelerate your career growth - Launch new marketing channels from 0 to 1, scale other existing channels from 1 to 100! 🚀 About the opportunity: At Jerry.ai, we are redefining and radically improving how people manage owning a car, one of their most expensive and time-consuming assets. Backed by artificial intelligence and machine learning, Jerry.ai simplifies and automates owning and maintaining a car while providing personalized services for all car owners' needs. We spend every day innovating and improving our AI-powered app to provide the best possible experience for our customers. We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store. We have more than 5 million customers — and we’re just getting started. With significant progress across various aspects of our product, we are prioritizing customer acquisition and profitable growth as our top objectives for the coming years. Our growth team (product & marketing) is directly responsible for Jerry.ai’s most critical initiative - achieving high double-digit growth - by driving customer acquisition through strategic and innovative approaches. To achieve this, we’re expanding our Growth team and hiring an Associate Director, Growth Marketing to drive scalable customer acquisition through paid marketing. You will begin by owning our Google portfolio - Search, Demand Gen, UAC, and YouTube - a set of fast-growing channels where we’ve built meaningful traction in under a year and still have substantial room to scale. As the company grows, you’ll have the opportunity to broaden your channel ownership and expand your influence, shaping your own path at Jerry.ai. This role offers substantial career growth opportunities, resources, and CEO visibility. You will work directly with the VP of Growth (Product & Marketing) and the executive team to build, optimize, and scale high-impact growth initiatives. Initially, this position is a hands-on individual contributor role with the potential to transition into a leadership role as we scale. If you’re looking for a unique challenge in a high-impact role with uncapped potential and an opportunity to work with some of the most talented leaders in tech, we’d love to hear from you! 🎯 How you will make impact: - Phase 1: In this hands-on phase, your focus will be on finding and implementing successful strategies to make our channels cost-effective. This period will last 12 - 30 months, depending on the speed and effectiveness of the changes you implement. Example responsibilities include: - Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners - Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically - Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance. - Allocate and manage budget for each campaign to maximize ROAS - Phase 2: Once successful strategies are identified, the next phase involves scaling those strategies. This will likely require building a team and transitioning into a leadership role, orchestrating the efforts rather than m ... (truncated, view full listing at source)