Senior Lifecycle Marketing Manager

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.We're looking for a creative, digital-savvy Senior Lifecycle Marketing Manager to own and scale Replit's customer communications from the ground up. You'll be the architect of our omni-channel lifecycle marketing strategy, creating compelling user experiences across email, push notifications, and in-app messaging that drive engagement, retention, and monetization for both our self-service consumer business and our growing B2B enterprise motion.You'll work directly with our Head of Growth Marketing and collaborate closely with Product, Product Marketing, RevOps, Data Science, Engineering, and Design teams. This role requires a strategic problem solver who excels in ambiguous, 0-to-1 environments and has successfully built full-funnel lifecycle programs that deliver measurable business impact.In This Role You Will:Own and execute omni-channel lifecycle marketing for B2C and B2BBuild email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiencesDrive product-led onboarding, activation, and monetization campaigns for individual usersBuild lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teamsOptimize channel performance metrics (open rates, CTR, conversion, retention, LTV)Build lifecycle marketing infrastructure from scratchPartner with RevOps/Marketing Ops and Engineering to implement marketing automation platformsStand up communication channels and establish workflows from onboarding to nurture to re-engagementCreate segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirementsDrive engagement through testing and optimizationEstablish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentationOwn A/B testing strategy for lifecycle campaigns and in-app messagingIdentify high-value actions, optimize conversion rates, and develop evergreen content strategiesExecute cross-functionally and build reporting frameworksPartner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistencyWork with Creative and Content teams to develop high-performing communication assetsBuild performance dashboards and communicate impact on engagement, retention, conversion, and LTVWhat You’ll Bring:8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motionsProven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage companyExpert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and complianceHands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiencesStrong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging toolsStrong analytical capabilities – you use data to inform strategy, design experiments, and measure impactExperience partnering with Product and Engineering to define requirements and implement technical solutionsKnowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategiesExperience marketing to non-technical audiences, optimizing onboarding for SaaS products, mobile app lifecycle marketing, or high-growth tech companies is a plusThis is a full-time role that can be held from our Foster City, CA office. The role has an in-office requireme ... (truncated, view full listing at source)