Founding Growth Marketer

Founding Growth Marketer LET'S MAKE THE NHS THE MOST ADVANCED HEALTHCARE SYSTEM IN THE WORLD 💙 The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. So we’re on a mission to fix it with technology that actually works. We love the NHS because it’s accessible to all, free at the point of delivery and employs millions up and down the UK. But we've all read the headlines. It's under intense pressure with rising costs, GP strikes, budget uncertainty and an ageing population. Which means longer wait times, fewer appointments and lower quality care for the people who need of it most. The NHS is beautiful, but broken. The largest cost (£66bn+) is staff, who spend a ridiculous amount of time on mundane admin. 35% of NHS staff are employed to complete administrative work all day, every day. And that's where we're making a difference. We're focused on relentlessly automating repetitive processes within the NHS. And we’ve had great early success. Our first product, Automated Registrations, is already used by 24% of GP practices in England. With this wedge in the market, we're now building more powerful tech that unlocks access to healthcare for the entire nation. Check out bookable.health https://bookable.health/?utm_source=ashby for a sneak peek. ⛩️ OUR PRINCIPLES Exciting challenges lie ahead—guided by our principles, we’ll meet these challenges with a thoughtful and caring approach to support our community of NHS GP practices. These principles drive everything we do at Healthtech-1: 1. 💙 Care deeply 2. 🏋️‍♀️ Work hard 3. 🤝 Be your word 4. 💬 Trust in radical truth and transparency 5.  🚀 Do your life's best work 6. 🥳 Find the fun Read more about our principles in the Healthtech-1 Handbook https://link.ht1.uk/handbook. FOUNDING GROWTH MARKETER 🚀 MISSION STATEMENT Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down! As Founding Growth Marketer, you’ll be part of the growth team, supporting our sales motion by creating qualified leads and booking demos for your team mates. We would like you to initially focus on 2 channels: content distribution and community, before moving onto other channels. Opportunities for progression: This is a founding role. As we grow, so does this function, and so does your remit. You’ll have the opportunity to build and lead a team. From day 1, you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country. If this excites you, get in touch 😊 🎯 OBJECTIVES & KEY RESULTS IN YOUR FIRST 3 MONTHS Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1 Key results: - Generate 100 leads per month - Run 5 experiments - Set up accurate measurement and attribution - Growth team grade your handover process as 5/5 - Nurture an engaged community of 100 by running 3 high impact events 📅 PROJECTS AND MILESTONES IN YOUR FIRST 3 MONTHS MONTH 1: GET THE LAY OF THE LAND & IMPLEMENT QUICK WINS - Understood our context, our current state, and where the biggest opportunities are - Audited our existing marketing activity - Built a strategy for nurturing leads using content marketing (channel 1) - Set up attribution tracking - Landing pages and website conversion improving with measurable uplift - Identified and implemented 3 quick wins - Generate 25 leads from channel 1 MONTH 2: DOUBLE DOWN ON SIGNALS AND START THE 2ND CHANNEL - Built a strategy for community and events (channel 2) - Identified and implemented 3 quick wins for this channel - Launched a referral or ambassador programme - Hosted at least one community-building touchpoint - Generate 50 leads from all channels - Reporting is easy and accurate BY DAY 90: SCALE YOUR CHANNELS - Built automations that he ... (truncated, view full listing at source)