Director, Product Marketing

Director, Product Marketing Join us to build a more rewarding financial future for all Canadians At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. - #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 https://www.newswire.ca/news-releases/neo-financial-achieves-first-ever-three-peat-win-as-number-one-on-deloitte-s-technology-fast-50-list-889692540.html — the first company ever to achieve a three-peat at the top! - #1 Fastest Growing Company in Canada for 2024 by Globe & Mail https://www.businesswire.com/news/home/20240927952651/en/Neo-Financial-Ranks-No.-1-on-The-Globe-and-Mail%E2%80%99s-2024-List-of-Canada%E2%80%99s-Top-Growing-Companies - Top-ranked mobile apps and credit cards - Team of 500+ people - 1M+ customers - 10K+ retail partners Neo is looking for an experienced product marketer with depth of experience in leading, planning and executing go-to-market strategies across all marketing channels. You’ll play a pivotal role in translating product strategy into powerful product marketing narratives that will deliver meaning and value for customers, while optimizing for low-cost acquisition for the business. This is a role that cuts across the marketing organization and provides leadership and direction for channel owners and their teams. What you'll be doing: - Own the integrated marketing strategy; aligning investment to channels based on performance objectives you help define - Define and deliver product-channel fit; be accountable for how Neo’s products are presented across channels by working with channel owners to define target audiences, provide copy, visual asset, and compliance direction - Be responsible for organic web and social channels; maintaining current and best-in-class representation of our products, manage updates to design and architecture, craft web copy, and coordinate organic social post creation - Be the expert on the competition and global market as it relates to product positioning, channel strategy, and marketing messaging to further optimize Neo’s product marketing and competitive edge - Own and maintain core product marketing guidelines and channel plan that provide foundational understanding of our products and how we are going to market - Be responsible for any legal or compliance reviews and approvals that involve product marketing; being a bridge between channel owners, content creators, and the legal team - Consult with product strategy and leadership to ensure alignment on product scope and marketing approach - Lead the development of resonant campaign level product messaging through the translation of core product value propositions and how they relate to customer needs Who we are looking for: - 7+ years of related product marketing experience within a high growth environment - A degree in marketing, business, or a related field - Proven experience in creatively positioning and marketing products in a highly competitive and regulated environment on the national and/or global stage - Results-oriented and data-driven with demonstrated experience defining integrated go-to-market roadmaps across all marketing channels - Strong communicator and facilitator with the ability to work cross-functionally and bring different perspectives together - Experience in directing and shaping marketing concepts and content -- from headlines and tone of voice, to visual direction and design - Adaptable to new and fast-changing environments with a proven ability to succeed through ambiguity and stretch your potential 🚀 Total Rewards Overview As Neo continues to grow, we’re committed to offering a competitive, market-leading rewards program that reflects the impact our team members ... (truncated, view full listing at source)