Head of Marketing Technology and Operations

Head of Marketing Technology and Operations Join us to build a more rewarding financial future for all Canadians At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. - #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 https://www.newswire.ca/news-releases/neo-financial-achieves-first-ever-three-peat-win-as-number-one-on-deloitte-s-technology-fast-50-list-889692540.html — the first company ever to achieve a three-peat at the top! - #1 Fastest Growing Company in Canada for 2024 by Globe & Mail https://www.businesswire.com/news/home/20240927952651/en/Neo-Financial-Ranks-No.-1-on-The-Globe-and-Mail%E2%80%99s-2024-List-of-Canada%E2%80%99s-Top-Growing-Companies - Top-ranked mobile apps and credit cards - Team of 500+ people - 1M+ customers - 10K+ retail partners THE ROLE At Neo, we are reimagining how Canadians experience financial products, making them smarter, simpler, and more rewarding. We are looking for a strategic and technical Head of Marketing Technology and Operations to bridge the gap between high-level customer strategy and technical execution. You won’t just be "sending emails"; you will be the architect of our customer journey, responsible for the infrastructure, data integrity, and automation logic that powers every touchpoint from acquisition to advocacy. As the leader of this function, you will operate the marketing technology stack and the deployment of sophisticated, data-driven campaigns that drive retention, increase LTV, and reduce churn. WHAT YOU’LL BE DOING: - MarTech Architecture: Operate and optimize the marketing technology stack (e.g., Iterable, Intercom, FinAi, etc) You ensure these tools work together seamlessly. - Data Governance: Partner with Data Engineering to ensure marketing triggers are accurate and that customer data is clean, accessible, and actionable. - Automation & Scaling: Build and maintain complex lifecycle flows (onboarding, re-engagement, upsell) across email, SMS, push notifications, and in-app messaging. - Operational Excellence: Establish the "Center of Excellence" for campaign deployment, including QA processes, preference center management, and enterprise deliverability monitoring. - Analytics & Attribution: Develop frameworks to measure the incremental impact of lifecycle programs. You don't just report on Open Rates; you report on incremental revenue and retention lift. - Team Leadership: Lead and mentor a team of marketing operators and specialists, fostering a culture of technical precision and experimentation. WHO WE ARE LOOKING FOR: - Experience: 8+ years in MarTech or Lifecycle Marketing, with 3+ years in a leadership role within a high-growth environment. - Education: Bachelor's degree in Engineering, Marketing, Business, Statistics, or a related field. - Technical Depth: Deep experience with marketing automation platforms (Iterable, Marketo, Braze, or Salesforce Marketing Cloud) and CDPs (Segment). - Data Proficiency: Strong SQL skills (plus) and proficiency in Excel/Google Sheets; experience with BI tools (Looker, Tableau) to interpret lifecycle data. - The "Builder" Skills: Previous experience using HTML, CSS, or Handlebars for campaign template creation to support dynamic, personalized content. - Strategic Mindset: A logical and analytical thought process with the ability to translate high-level business goals into technical roadmaps. - Startup Ready: A passion for working in a high-velocity environment and the ability to digest technical information at a fast pace. 🚀 Total Rewards Overview As Neo continues to grow, we’re committed to offering a competitive, market-leading rewards program that reflects the impact our team members make. In add ... (truncated, view full listing at source)