Product Marketing Lead

Product Marketing Lead ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE At Halter, we’re building world-class virtual fencing technology that’s transforming the way farmers and ranchers work. We solve complex, real-world problems with innovative technology, helping farmers lift productivity, care for their animals, and farm more sustainably. As presence has grown in New Zealand, the United States and Australia, we’ve continued to see the importance of how we represent ourselves on a global and local stage. Any customer, regardless of their farm type or location, should feel connected to us as a company, and if you meet Halter at any event globally, you should be greeted by enthusiasm and authenticity. We are revolutionising farming, and we want farmers to feel connected to, and proud of, that journey! We’re on the lookout for an exceptional Product Marketing Lead to lead the product marketing strategy, positioning, and execution for the Halter product. A strategic thinker and hands-on person, you’re as comfortable speaking with customers and understanding what makes them tick, as you are investigating data, refining a value proposition, writing marketing copy, and coordinating complex campaigns. This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands. WHAT YOUR DAY COULD LOOK LIKE - Lead and deliver an ongoing product marketing strategy to attract new customers and retain existing ones. - Deliver detailed reporting on Halter’s product marketing activity and its effectiveness, with actionable insights for the business. - Lead the small product marketing team, collaborating on market research and defining strategies that ensure our product marketing is best-in-class. - Work closely with Halter’s GTM teams to refine the value proposition globally. - Understand Halter’s customers deeply, translating their feedback into product marketing that is clear, concise, and value-led. - Identify opportunities to grow product adoption and retention. Using data and in-person feedback to drive marketing innovation. - Work with stakeholders to develop and implement tailored marketing strategies, messaging, and content for varying audiences.Empower our customer teams with best-practic ... (truncated, view full listing at source)