Content Marketing & Social Media Specialist

Content Marketing & Social Media Specialist ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. We’re looking for an experienced Content Marketing and Social Media Specialist to work closely with our core audience of farmers and ranchers as we continue our growth here in NZ and globally. This person will be a storytelling wizard and help to develop our written content through blogs, newsletters, email nurture and product marketing materials. You’ll also need to know how to engage with our audience online, building community and creating content that helps tell the Halter story. A strategic and thoughtful Marketer who is as comfortable speaking with customers as you are investigating data to improve the overall customer journey. This role will help translate complex concepts and tell our customers’ stories. This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands and be part of a fast-growing, high-performing team. You’ll be joining our global team of marketers, where you will have opportunity for growth and a big impact from day one. KEY RESPONSIBILITIES. - Copywriting & SEO building: You’ll continue to build on our Halter voice through written content across multiple audience touchpoints. Work closely with our global team to align on messaging and brand strategies while creating content across multiple channels and establish Halter as a virtual fencing leader. Drive quality leads to our website through compelling content and an SEO strategy. - Social Media Storytelling: Leverage our social channels to continue building on the Halter brand and voice. Create and implement strategies that see us engage in ways that foster engagement and build community. - Case studies & user stories: Conduct interviews with our farmers, ranches and partners to build case studies and user stories to share Halter’s journey. Prioritize insights from our customers and the market to inform campaigns, social media presence, and tailored content that resonates with our target audience. Build strong ties with farmers, industry partners, and stakeholders to increase brand visibility, tell the Halter story and generate leads. - Digital marketing optimization & social media: Understand how your work impacts the user jo ... (truncated, view full listing at source)