Account Based Marketing (ABM) Manager

Account Based Marketing (ABM) Manager Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. As Relay expands our Demand Generation strategy in 2026, we’re investing in more targeted ways to reach high-quality accounts that haven’t yet discovered Relay. Account-Based Marketing (ABM) is a critical part of that evolution, helping us build a distinct sales-assisted growth motion alongside our self-serve funnel. We’re looking for an Account Based Marketing (ABM) Manager to build and execute Relay’s ABM motion from the ground up. This is a highly hands-on, execution-focused role responsible for driving net-new, sales-assisted pipeline through scalable, one-to-many ABM programs. You’ll operate at the intersection of marketing, sales, and revenue operations—building targeted account programs, running experiments, and translating insights into repeatable growth. This role sits within Demand Generation and is ideal for someone who thrives in ambiguity, enjoys building from scratch, and is energized by fast iteration and impact. What You’ll Be Doing - Own the execution of Relay’s one-to-many ABM programs, translating high-level strategy into repeatable campaign execution that drives net-new pipeline for the sales-assisted funnel - Build, segment, and activate targeted account lists by firmographic criteria - Craft and execute ABM campaigns across paid media, email, web, and direct mail, partnering closely with the rest of the marketing team to deliver cohesive, account-focused experiences - Operationalize ABM outbound workflows, helping enable automated or semi-automated SDR motions that increase awareness and conversion - Design and run fast, lightweight ABM experiments focused on verticalization and personalization—testing new ideas quickly and iterating based on performance data and sales feedback - Track and communicate ABM performance, including account engagement, demo quality, and pipeline contribution in partnership with RevOps and Analytics - Share learnings, insights, and recommendations across Demand Generation and Sales, helping shape how ABM evolves as a scalable growth lever at Relay - Work closely with RevOps to ensure ABM programs are executed cleanly, supported by the right tooling, and built to scale as the program matures Who You Are - You have 3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles, and you’re comfortable being highly hands-on—pulling lists, building assets, launching campaigns, and managing execution details end to end. - You have experience working closely with Sales and SDR teams, particularly in outbound or sales-assisted motions, and you think about marketing through a revenue lens with a strong focus on lead and demo quality. - You’re highly organized and comfortable managing multiple campaigns and experiments simultaneously, even when priorities are evolving. - You enjoy building in ambiguity and are energized by testing, learning, and iterating quickly rather than following a rigid playbook. - You’re a clear communicator and strong cross-functional partner who can collaborate effectively across marketing, sales, and operations Bonus Points - You’ve supported or helped build ABM or outbound marketing motions from scratch - You have experience marketing to SMBs or working in fintech or financial services - You’ve worked in a fast-growing company where processes and programs were still being defined The Interview Process - Stage 1: A 45-minute Google Meet video call with the Hiring Manager. - Stage 2: A take-home case study, followed by a 60-minute Google Meet video call ... (truncated, view full listing at source)