Principal Analyst - Growth

Principal Analyst - Growth Who We Are Second Dinner is an award-winning independent game development studio. Just how many awards, you ask? A whopping 22 in total so far… Including Mobile Game of the Year from both The Game Awards and DICE, Best Strategy Game from IGN, and the prestigious Apple Design Award for Innovation. Yes, that's a lot of awards! But these accolades don't magically materialize, they're a testament to the amazing folks who make up our studio. You could be the next addition to our award-winning team! Continue reading to find out more. For our debut game, MARVEL SNAP, we've partnered with Marvel (Trust us, we had to pinch ourselves too!). We've got other SUPER FUN (but still secret) projects in the works and this role is a chance to be a part of something new, and special at the company. As a remote-first company, we value diversity and encourage applications from everyone who can bring something unique to the table. Our Team At Second Dinner, we believe that with great people and a great environment, we can create great games and player experiences. The Data & AI team is at the center of that — we turn player data into insight, and insight into action. Our team spans analytics, data science, data engineering, and AI/ML, and we work closely with every part of the company to help make smarter decisions faster. We care deeply about the quality of our data, the rigor of our analysis, and finding the most impactful questions to answer. At the same time, we keep a close eye on what's new — whether that's the latest in AI tooling, experimentation methodology, or game analytics — and we're always looking for ways to apply it. The work here is collaborative, fast-moving, and directly tied to how Second Dinner grows and what our players experience. Your Role We are seeking a Principal Analyst - Growth to help scale the growth engine behind Marvel Snap and future Second Dinner titles. This role will report into the VP, Data & AI. Partnering closely with our Growth team, you will turn data into faster, smarter acquisition decisions — building the measurement systems, predictive models, and analytical frameworks that power sustainable player growth across multiple games. We move at startup speed and are looking for someone experienced and scrappy who can help scale our self-publishing analytics capabilities from one title to many while ensuring Second Dinner remains an industry leader in performance marketing. What You’ll Do: - Shape UA Measurement Strategy: Define and evolve the analytical framework for how Second Dinner evaluates paid growth — including measurement methodology, attribution philosophy, and the roadmap for predictive capabilities. Your work will directly inform budget allocation, channel strategy, and how aggressively we scale acquisition across markets. - Drive Paid User Acquisition Performance: Collaborate with the Director of Growth to optimize campaigns across channels. Surface trends, flag risks, and accelerate decisions through sharp analysis and scalable tooling (reports, dashboards). - UA Performance Deep Dives & Analysis: Scope and execute UA analysis across key dimensions to uncover insights that inform media mix, geo strategy, and budget decisions. - Build & Deploy Predictive Models: Design, train, and deploy models that predict cohort LTV, payback periods, and ROAS — informing how aggressively we invest across channels and geographies. Own the full lifecycle from feature engineering through production deployment, and clearly communicate model performance and limitations so insights translate into confident spend decisions. - Measurement, Attribution & Data Quality: Own the measurement and attribution framework across platforms (AppsFlyer, Firebase, Meta), ensuring reliable signals for evaluating channel performance. Monitor attribution windows, event quality, and fraud signals to ensure accurate measurement. Validate performance data across UA systems and marketer-operated platfo ... (truncated, view full listing at source)