Senior Manager, Content and Social

Senior Manager, Content and Social Our Mission At Vertical Aerospace, we are pioneering the way for electric aviation. The Valo, our eVTOL (electric, vertical, take-off and landing), 'zero emissions' aircraft will set a new safety standard for how we will navigate the sky. We won't realise our mission following the same legacy processes and traditions our predecessors followed, instead, we want to 'redefine' aerospace best practices. We are growing quickly from a prototype business to a scaling SME, and the next few years will be critical to our success and delivering on our ambitious goals. Valo is targeting airliner-level safety certification in 2028 ahead of entering service with our airline and operator customers. What to Expect We are seeking a strategic and creative Content Lead to build and execute our content engine – turning our brand, progress and potential into compelling content to engage financial, aerospace and consumer audiences across all our marketing channels. This role sits at the intersection of strategy, storytelling and execution (approximately 30% strategy / 70% execution). You will spearhead the narrative and content that positions Vertical as the category leader, ensuring every campaign, milestone, event and announcement strengthens conviction in our trajectory. You will collaborate closely with Commercial and IR and work alongside our in-house designer and social lead to maximise engagement and impact across all channels. This role reports into the Head of Marketing & Communications. Advanced air mobility is shifting from promise to reality. The story we tell now will shape how the market values what comes next. Location: Bristol (Hybrid) What You'll Do 1. Audience Strategy - Define and own Vertical’s content strategy across priority audiences/channels. - Ensure messaging ladders directly to commercial and capital objectives. 2. Content and Partnerships Engine - Lead the creation of high-impact, platform-native content across social (“thumb stopping” content on LinkedIn, Instagram, TikTok, YouTube), in person activations, executive thought leadership and long-form storytelling - Develop creative campaigns, identify and secure partnership/sponsorship opportunities to amplify our story and reach - Own the content calendar - balancing BAU, milestone moments, creative campaigns and experimental ideas - Manage end-to-end production pipeline - Oversee and brief agencies, videographers, photographers and freelancers, leveraging network of your own - Work closely with in-house team to maximise reach and engagement 3. Budget & Agency Management - Manage external creative partners and production budgets - Ensure commercial alignment of spend 4. Performance & Optimisation - Leverage AI tools and analytics to optimise performance across channels - Provide regular reporting and recommendations 5. Competitive & Market Intelligence - Monitor competitor positioning - Identify narrative gaps and opportunity areas What You'll Bring - Demonstrable experience in crafting and executing content strategies in either content, communications or narrative roles - Experience in a scale-up or high-growth sector - Proven ability to translate technical complexity into compelling storytelling - Agency and budget management experience - Strong editorial judgment and executive presence - Comfortable operating in high-visibility, fast-moving environments Ideal Background - Challenger brand or disruptive technology experience Who will thrive here - You think in story arcs, not posts. - You’re as comfortable with engineers as you are with executives and investors. - You understand that narrative drives conviction — and conviction drives value. What can you expect from us? We're on a mission. Where others see limits, we see opportunity, and we work at pace. Working at Vertical isn't your average role but for those seeking a challenge, a flexible, supportive organisation and an incredible team; ... (truncated, view full listing at source)