Senior Marketing Analyst

Senior Marketing Analyst Crusoe is on a mission to accelerate the abundance of energy and intelligence. As the only vertically integrated AI infrastructure company built from the ground up, we own and operate each layer of the stack — from electrons to tokens — to power the world's most ambitious AI workloads. When you join Crusoe, you join a team that is building the future, faster. We're in the midst of the greatest industrial revolution of our time. The demand for AI compute is boundless, and power is a bottleneck. We're solving that — with an energy-first approach that makes AI infrastructure better for the world and faster for the people innovating with AI. We're looking for problem-solving, opportunity-finding teammates with a sense of urgency, who believe in the scale of our ambition and thrive on a path not fully paved — people who want to grow their careers alongside a team of experts across energy, manufacturing, data center construction, and cloud services. If you want to do the most meaningful work of your career, help our customers and partners advance their AI strategies, and be part of a high-performing team that believes in each other, come build with us at Crusoe. About This Role: This role sits within the Marketing team and partners closely with our Data team to drive clear, actionable insights across the full marketing and sales funnel. You’ll own marketing performance reporting end-to-end from maintaining core marketing metrics, to building datasets and dashboards, to surfacing insights that influence strategy and execution. This role plays a critical part in helping the business understand how leads are generated across online and offline channels, how they move through the sales cycle, and what drives conversion, efficiency, and revenue. You’ll also support ad hoc analysis for marketing and leadership stakeholders, help identify data quality or tracking gaps, and work cross-functionally to ensure marketing performance data is trusted and actionable. Success in this role requires strong analytical skills, deep marketing and sales understanding, and the ability to work independently in a fast-moving, highly collaborative environment while proactively bringing insights and recommendations forward. What You’ll Be Working On: - Build, maintain, and evolve marketing reporting and dashboards that measure performance across channels, campaigns, and stages of the funnel. - Partner with the Data team to leverage curated BigQuery tables, write SQL queries, and ensure marketing data is accurate, reliable, and well-modeled. - Analyze lead flow and conversion performance across online and offline marketing channels, from first touch through revenue. - Develop dashboards in BI tools (Sigma) that allow both high-level performance views and deep drill-downs into specific channels, campaigns, and segments. - Evaluate and apply different attribution models to help marketing and sales understand what’s driving impact and where to invest. - Surface insights, trends, and anomalies in the data, and proactively bring forward recommendations to improve performance and efficiency. - Work closely with Marketing, Sales, and Revenue stakeholders to answer business questions and support planning, experimentation, and optimization. - Help define and standardize key marketing metrics and reporting best practices. What You’ll Bring to the Team: - Strong SQL skills and hands-on experience analyzing data in a modern data warehouse (BigQuery or similar). - Experience building dashboards and visualizing insights within BI tools (Sigma or similar). - A solid understanding of marketing performance measurement, including lead generation, funnel conversion, and campaign analysis. - Experience working with both online and offline marketing channels and understanding how they contribute across the sales cycle. - Familiarity with marketing and sales systems such as Salesforce and Marketo, and how data flows between them. - Wor ... (truncated, view full listing at source)