Senior Performance & Influencer Marketing Specialist (APAC)

Senior Performance & Influencer Marketing Specialist (APAC) PERFORMANCE & INFLUENCER MARKETING SPECIALIST (APAC) Location: Seoul, Korea About the Role Cambly is looking for a Marketing Specialist to support growth across APAC markets, primarily Korea and Japan. This performance marketing hybrid role leverages strong analytical skills and ownership in a combined paid ads and influencer marketing scope, with time split between managing paid acquisition campaigns and building creator partnerships. You’ll work closely with global and regional teams to execute campaigns, optimize performance, and ensure all initiatives align with brand and business goals. KEY RESPONSIBILITIES Performance Marketing (Paid Media) - Manage and optimize paid campaigns across Google, Meta, and regional platforms (e.g. Naver, Kakao, Yahoo Japan, etc.) - Monitor daily performance and optimize ad campaigns for CAC, conversions, and overall marketing efficiency - Test new creatives, audiences, and platforms in collaboration with creative teams - Support global campaign execution and follow launch calendars - Create monthly campaign reports and creative analysis - Provide inputs for growth forecasting and budget planning, and share insights to optimize future campaigns Influencer Marketing - Identify and manage influencer partnerships aligned with target audiences - Reach out to influencers, negotiate, and secure contracts - Plan and execute influencer campaigns across platforms like Instagram and YouTube - Manage timelines, deliverables, and content approvals - Maintain strong relationships with creators and agencies - Support global campaign execution and follow launch calendars - Create monthly campaign reports and creative analysis - Provide inputs for growth forecasting and budget planning, and share insights to optimize future campaigns Collaboration & Market Insights - Work cross-functionally with Brand, Creative, Social, and Paid Media teams - Ensure campaigns are culturally relevant and localized for APAC markets - Stay informed on market trends, platform updates, and competitive activity QUALIFICATIONS Required - 5+ years of experience in performance marketing, influencer marketing, or digital marketing - Hands-on experience with Google Ads and Meta platforms - Experience managing influencer campaigns from start to finish - Strong analytical skills with expertise in data-driven decision-making and performance optimization - Excellent organization and project management skills - Native in Korean and fluent in English - Understanding of the Korean digital ads and influencer marketing landscapes Nice to Have - Experience with APAC platforms (Naver, Kakao, Yahoo Japan, etc.) - Experience working with influencers across multiple markets - Basic Japanese proficiency - Familiarity with influencer or analytics platforms WHAT WE’RE LOOKING FOR - Someone with a strong sense of ownership and pro-activeness - Data-driven and detail-oriented - Comfortable balancing paid media and influencer responsibilities - Collaborative and adaptable in a fast-paced, global environment - Curious and eager to test, learn, and optimize