SEO & LLM Analytics Manager

SEO & LLM Analytics Manager WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! We’re looking for a growth-minded SEO & LLM Analytics Manager to join our Inbound Marketing team at Preply. You’ll work closely with SEO/AI search managers and DPR specialists, reporting directly to our Head of SEO. WHAT YOU’LL BE DOING BUILD SEO EXPERIMENTATION & MEASUREMENT FRAMEWORKS - Create analytical frameworks to track performance, extract insights, and guide strategic decisions. - Design and maintain experimentation playbooks to standardize testing across SEO/LLMs, content and DPR functions - Build impact estimation models to evaluate ideas, support prioritization, and justify resourcing with solid business cases. FUEL DATA-DRIVEN GROWTH - Act as the primary SEO-Data team liaison, translating SEO needs into technical requirements for dashboards, tracking, and APIs. - Collaborate with the Head of SEO to define OKRs, reporting structures, and experimentation cadences across the inbound team. - Help shape the team’s testing backlog and learning roadmap, ensuring alignment with company strategy and impact goals. TOOLS, AUTOMATION & INSIGHT ENABLEMENT - Work hands-on with tools like GSC, Ahrefs, Looker, Amplitude, and internal analytics platforms to extract and communicate insights. - Build and scale internal templates for prioritization scoring, test evaluation, and impact reporting. - Use AI tools to automate and optimize analysis workflows for speed, quality, and clarity across the team. - Synthesize and present complex analyses and test results to senior managers and directors with clarity and business relevance. WHAT YOU’LL NEED TO SUCCEED - 5+ years in Marketing or Business Analytics roles, within B2C tech, marketplaces, or digital products - Knowledge of SEO fundamentals and strong curiosity for the new LLMs/AI search area - Strong analytical and critical-thinking skills with an exceptional attention to detail and a rigorous, structured approach to analysis. - Creative problem solver mindset combining rigor with ownership, initiative and operational excellence. - Strong business acumen: you think in terms of impact, ROI, and user value, not just rankings or traffic. - Hands-on experience with GSC, Ahrefs, Looker, Amplitude, and comfort with spreadsheets, dashboards, and impact models. - Experience using AI tools to improve productivity, automate tasks, or generate insights at scale. - Excellent communication and collaboration skills: you make technical things understandable and actionable for different teams. - Proactive and independent: you're not just reacting to requests, you're bringing new, data-backed ideas to the table regularly. WHY YOU’LL LOVE IT AT PREPLY: - Open, collaborative, dynamic and diverse culture - Generous monthly allowance for lessons on Preply.com http://Preply.com - Learning & Development budget, including time off for your self-development - Competitive financial package with equity, leave allowance and health insurance - Access to free mental health support platforms - Not in Barcelona? We offer an attractive relocation package to joi ... (truncated, view full listing at source)