Marketing Analytics Manager

Marketing Analytics Manager WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! At Preply, our Paid Marketing team sits at the forefront of growth and customer acquisition, playing a pivotal role in scaling our global presence. We’re a data-driven, performance-focused unit that leverages advanced targeting, automation, and experimentation to connect millions of learners with the right tutors. As part of the team, you’ll support the Growth business plan as well as supporting strategic marketing projects with the goal of optimizing our marketing performance and driving growth. You will ensure the successful execution of marketing strategies and initiatives, driving cross-functional collaboration with Data, Product, Finance and the Leadership team. You’ll have ownership, visibility, and the opportunity to shape the trajectory of a fast-growing edtech company. If you're passionate about growth and want to see your work directly influence the business, this is the team for you. WHAT YOU’LL BE DOING - Supporting the creation and execution of the growth business plan - working with key stakeholders, drafting and finalizing budget proposals, and developing forecasts based on expected future trends, competitive landscape, and historical performance. - Collaborating with Paid Marketing, Data or Product teams in developing and executing growth strategies and initiatives such as LTV:CAC optimization, Reactivation, Markets expansions, among others. - Leading cross-functional performance analyses to surface trends, explain key business drivers, and deliver clear, actionable insights to key stakeholders.. - Maintaining a comprehensive marketing report to monitor and ensure that all performance metrics are cost-efficient and in line with set targets. - Tracking the performance of each marketing channel, as well as staying updated on all marketing operations, to provide regular updates and make recommendations to the team. - Participating in regular business reviews with the Leadership team, contributing to data preparation and presentations. WHAT YOU NEED TO SUCCEED - 4+ years of experience in performance marketing, marketing analytics, business analytics, product analytics, consulting, or a related analytical role. - Strong analytical and critical-thinking skills with an exceptional attention to detail and a rigorous, structured approach to analysis. - Creative problem solver mindset combining rigor with ownership, initiative and operational excellence. - Strong analytical and technical fluency with tools like Looker, Snowflake, Google Sheets. - Effective stakeholder manager - able to align Data, Martech, Product and Marketing teams around shared goals. NICE TO HAVE - Experience in fast-growing, data-driven startups, marketplaces, or subscription businesses - Hands-on experience with Looker and Snowflake WHY YOU’LL LOVE IT AT PREPLY: - An open, collaborative, dynamic and diverse culture; - A generous monthly allowance for lessons on Preply.com http://preply.com, Learning & Development budget and time off for your self-development; - A competitive financial package with eq ... (truncated, view full listing at source)