Digital Marketing Specialist - Search & App

Digital Marketing Specialist - Search & App PAID SEARCH AND APP SPECIALIST Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a Paid Search and App Specialist to join our London team. In this role, you’ll help us leverage cutting-edge technology to connect millions of customers with the food they love by optimising high-spend, complex global accounts. WHAT YOU’LL BE DOING You’ll be joining the Performance Marketing team. We are the engine room of Deliveroo’s global growth, sitting within the broader Brand & Experience function to drive scalable customer acquisition through data-led media solutions. Here’s what your day-to-day might look like: - Hands-on Performance Management: Take ownership of high-spending global programmes, designing campaign structures and bidding strategies to maximise ROI. - Strategic Roadmapping: Contribute to channel-specific strategies to ensure we hit aggressive efficiency targets while scaling our global footprint. - Innovation & Beta Testing: Build relationships with platform partners like Google and Apple to test and adopt emerging products and alpha/beta features. - Experimentation Frameworks: Partner with Data Science to execute A/B and incrementality tests, validating the "lift" of campaigns beyond standard attribution. - Technical Optimisation: Collaborate with Engineering and Product teams to improve feed optimisation, tracking enhancements, and automation scripts. WHAT YOU’LL NEED TO THRIVE Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others: - Significant hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns. - Strong analytical rigour, with a proven ability to use Looker or advanced spreadsheets to translate raw data into investment recommendations. - Proven ability to manage high-spend campaigns across multiple markets, ideally within an e-commerce or marketplace environment. - Technical understanding of automation, including experience with scripts and ad platform APIs. - A "test and learn" mindset with the ability to simplify complex technical results for various cross-functional stakeholders. WHY JOIN US? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here https://careers.deliveroo.co.uk/how-we-hire/. OUR GLOBAL STRUCTURE Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. DIVERSITY, EQUITY AND INCLUSION At Deliveroo, we kn ... (truncated, view full listing at source)