Senior CRM Marketing Specialist

Senior CRM Marketing Specialist SENIOR CRM MARKETING SPECIALIST Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a Senior CRM Marketing Specialist to join our Middle East team. In this role, you’ll help us drive growth across the UAE, Kuwait, and Qatar by managing end-to-end CRM campaigns that resonate with our local customers and obsessing over clever segmentation. WHAT YOU’LL BE DOING You’ll be joining the Middle East Marketing team. We are responsible for driving brand and business growth across the region, using customer-centric methodologies and data-led strategies to refine how we engage with our marketplace. Here’s what your day-to-day might look like: - Campaign Execution: Lead the end-to-end management of CRM campaigns—from build and proofing to send and approval—covering seasonal initiatives, restaurant launches, and new verticals. - Multi-Channel Delivery: Coordinate the delivery of engaging content across email, push notifications, WhatsApp, in-app banners, and in-app messages in a timely and effective manner. - Localised Messaging: Develop marketing messages in both English and Arabic that resonate with local audiences and drive meaningful engagement. - Data & Segmentation: Pull and interpret data for precise targeting, ensuring we are reaching the right segments with the right content. - Optimization & Testing: Drive "test and learn" strategies to optimize templates and content, establishing CRM best practices based on performance data. - Insight & Reporting: Conduct post-campaign analysis and track competitor activities, pulling out key learnings to guide future marketing strategies. WHAT YOU’LL NEED TO THRIVE Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others: - CRM Experience: Minimum of 2+ years of hands-on experience in CRM (3+ years for Senior/Executive level roles). - Technical Proficiency: Familiarity with HTML for template adjustments and experience with email deployment tools (Braze preferred). - Analytical Skills: Demonstrated experience working with databases and data visualization tools (Looker preferred) to drive segmentation and reporting. - Stakeholder Coordination: Proven ability to work on strict deadlines while coordinating with multiple commercial, marketing, and global teams. - Language Skills: Fluency in English is a must; Arabic language skills are a significant advantage for crafting local content. WHY JOIN US? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here https://careers.deliveroo.co.uk/how-we-hire/. OUR GLOBAL STRUCTURE Deliveroo is now part of DoorDash, bringing together teams with e ... (truncated, view full listing at source)