Head of Marketing – Retail (Shopping)

Head of Marketing – Retail (Shopping) About the role Deliveroo is seeking a commercially driven, strategic, and execution-focused Global Head of Marketing – Retail (Shopping) to lead the next phase of growth across our Shopping business. Reporting into the Global New Verticals Marketing Director, this London-based role will define and deliver the global marketing strategy across Retail (Shopping) — owning budgets, category positioning, partner growth, campaign excellence, and cross-market best practice. You will operate at the intersection of Commercial, Growth, Product, Operations and local markets — ensuring we scale best-in-class marketing frameworks while driving measurable commercial impact. What you'll be doing GLOBAL STRATEGY & BUDGET OWNERSHIP - Define and lead the global marketing strategy for Retail (Shopping), aligned to ambitious growth targets. - Own and manage the global Retail marketing budgets, ensuring disciplined, ROI-driven investment. - Develop annual and quarterly campaign roadmaps across markets, maximising seasonal moments and key trading events. - Establish clear KPIs and measurement frameworks, leading post-campaign analysis and sharing actionable insights across the business. - Balance brand building and performance marketing to drive sustainable acquisition, retention and frequency growth. DEVELOP CATEGORY STRATEGY FOR SHOPPING - Develop a distinctive and data-led category strategy for Deliveroo’s Shopping business. - Identify priority verticals and define clear positioning and value propositions. - Translate customer insight and market trends into scalable category growth plans. - Ensure global strategic clarity while enabling flexibility for local execution. OWN RETAIL PARTNER LAUNCH & GROWTH STRATEGY - Support Commercial teams in onboarding and accelerating growth of priority retail partners. - Develop scalable go-to-market frameworks and partner launch playbooks. - Lead strong marketing relationships with key retail partners, executing aligned and compelling joint campaigns and offers. - Drive co-funded media strategies and integrated marketing plans that unlock incremental growth. GLOBAL BEST PRACTICE & MARKET ENABLEMENT - Partner closely with local markets (including UAE and France) to define and embed best-in-class Retail marketing practices. - Build structured knowledge-sharing frameworks to scale winning campaigns, playbooks and promotional strategies. - Identify repeatable growth levers and ensure consistent measurement standards across markets. - Act as the centre of excellence for Retail marketing globally. LEADERSHIP & TEAM DEVELOPMENT - Manage and develop a team of one high-impact marketeer. - Set ambitious objectives and clear accountability frameworks. - Foster a culture of innovation, ownership and executional excellence. - Push teams to activate campaigns in bold and creative ways while maintaining operational rigour. Requirements - Significant senior marketing leadership experience (10+ years), ideally within retail, grocery, marketplace, eCommerce or tech. - Proven experience managing substantial budgets and delivering measurable commercial impact. - Strong experience building and executing multi-channel marketing strategies across acquisition, retention and brand. - Demonstrated success in partner stakeholder management and joint business planning. - Experience launching and scaling new propositions, categories or physical locations (e.g. stores, dark stores). - Outstanding organisational and project management capability with exceptional attention to detail. - Analytical and performance-driven, with a strong test-and-learn mindset. - Comfortable operating autonomously in fast-paced, high-growth environments. - Creative thinker with experience briefing and developing global creative platforms and campaigns. - Experience at a high-performing retail, eCommerce or technology company preferred. Why Deliveroo Our mission is to transform the ... (truncated, view full listing at source)