Restaurant Marketing Specialist, Kuwaiti National

Restaurant Marketing Specialist, Kuwaiti National Deliveroo Middle East | Marketing Team The Marketing Team is responsible for driving brand, customer and business growth across Kuwait. We do this by developing marketing strategies and programs to build awareness, create demand, optimize traffic, and continually improve our brand experience customers to deliver growth for the business. We apply research, analyze performance metrics, and provide product and industry expertise and understanding of customer behaviour to inform and refine the business’ marketing strategy and execution. We develop content, manage, and deliver targeted merchandising and promotional activities. We apply customer-centric methodologies to improve our brand experience for customers. We drive marketing excellence by measuring efficiency and effectiveness of activities. We deliver improvements in the process to scale delivery. About the Role We are looking for a Marketing Specialist to support Restaurant marketing in Kuwait. This role will work closely and collaboratively with our global counterparts, commercial teams, product teams, other local marketing leads and our restaurant partners to deliver best-in-class co-marketing and promotional programs to deliver business results. The successful candidate will have experience in working in fast-paced environments with proven capabilities to navigate ambiguity and multi-task. S/he will be experienced in managing co-marketing campaigns and have a broad knowledge and understanding of restaurant marketing channel mix. S/he also needs to be a strong communicator, skilled negotiator, and enthusiastic problem solver who can earn trust and possess a strong sense of accountability to deliver results. Key Responsibilities - Restaurant Marketing Program Deployment & Optimization | Assist in planning and execution of annual restaurant marketing plans to drive customer value perception and incremental customers and orders. - Deliver high profile marketing innovation with restaurant partners. Execute efficient & effective multi-restaurant promotions. Execute best-in-class “painting the town teal” restaurant visibility initiatives across both physical and digital spaces. - Achieve execution excellence with meticulous program management skills and attention to details. - Work with the other internal teams to define & execute optimum restaurant marketing strategy, aligning on channels strategy and budget allocation. - Define campaigns KPIs, monitor, and report on their performance, and share learnings with the local and global teams teams. Marketing Competency - Develops and executes marketing programs with minimal manager oversight, managing multiple projects effectively at the same time. - Proposes new ideas, concepts, or features with confidence, providing supporting data and projected ROI. - Proactively collaborate with other teams to align promotion execution. - Demonstrates relentlessly high standards in campaign development and deployment. - Identifies program and process improvement opportunities and does not only rely on existing ways of doing things. - When presented with issues or opportunities, formulate a plan of action with an aggressive but realistic timeline and engage with relevant stakeholders early in the process to help facilitate action. - Dives deep to ensure data integrity by validating with alternate data sources, by comparing results to expectations and to previous experiments, and by quickly identifying anomalies and gaps. Qualifications - 5+ years of experience in marketing, preferably in the FMCG or F&B field. - Proven capability in multi-channel marketing strategies and deployment, data-informed decision making processes and performance-based marketing approach. - Highly collaborative and possesses excellent communication skills with a passion for building strong relationships. Proven experience to influence, motivate and manage external stakeholders as well as internal tea ... (truncated, view full listing at source)