Senior Digital Marketing Specialist - Paid Social

Senior Digital Marketing Specialist - Paid Social About the team This role sits in the Performance Marketing team who themselves sit in the wider Paid Media and Marketing Org here at Deliveroo. The team's main focus is driving growth through Paid Social, Search & App, and Affiliates. This role will be focussed on the Paid Social channel. Growth could be so many things for this team, for example; getting a consumer to give us a try for the first time, driving customer loyalty, or encouraging users to sign up to Plus (our loyalty subscription). As a channel, we are a vibrant function, collaborating closely with our Creative Studio, Data Science and Marketing Technology teams to deliver innovative world-class digital campaigns across 6 markets globally. As the Channel specialist, you will report into the Paid Social Digital Marketing Manager who you will work alongside to drive forward your channel. Working within this team allows you to work under our hybrid working model - between London HQ and home. About the role We are looking for a dynamic and results-driven Senior Paid Social Specialist to drive the growth of our Performance Marketing programme globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against Performance Marketing targets globally. What you'll be doing - Strategy: Work with the Paid Media Director and a team of channel specialists to develop and execute a comprehensive global Paid Social strategy. Define the roadmap to achieve revenue and efficiency targets across channels, balancing near-term performance with long-term growth. - Performance management: Be hands-on in our accounts, optimising complex, high-spending global programmes across Meta and TikTok. Manage account structures, campaign design, and bidding strategies to maximise ROI and incremental growth. - Industry trends: Stay up to date with the latest trends and innovations in Paid Social and digital marketing. Build relationships with platform partners to identify new opportunities, ensuring we are first to test and adopt emerging products and betas. - Testing and optimisation: Design and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement. Partner with Data Science to measure and validate impact. - Data analysis: Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights. Translate data into actionable recommendations for investment decisions and optimisation. - Reporting and insights: Build and maintain clear dashboards and performance reports for internal teams and senior stakeholders. Analyse competitor activity and market trends, making recommendations to strengthen our position. - Collaboration: Partner closely with Product, Data Science, and Engineering to develop technical solutions (e.g. catalogue optimisation, automation, tracking enhancements, creative optimisation) that improve campaign efficiency and scalability. - Budget management: Support in setting and managing a large, global annual budget. Ensure efficient spend allocation across markets and platforms to maximise business impact. - Stakeholder management: Communicate effectively with cross-functional teams and senior stakeholders, simplifying complexity and influencing decisions with clarity and conviction. Requirements - Technical expertise: 3–5 years of hands-on experience managing large-scale Meta and TikTok campaigns. Experience with Snapchat, third-party campaign management tools (e.g. Smartly) is a strong plus. - Analytical skills: Highly analytical and data-driven, comfortable working independently with data to inform strategic and tactical decisions. - Experience: Proven track record in managing complex, high-spending global Paid Social programme - ideally within e-commerce, technology, or marketplace environments. - Growth mindset: Strong communicator with curiosity and ambition to continuously improve. T ... (truncated, view full listing at source)