Senior Product Marketing Manager

Senior Product Marketing Manager At Moss, we give finance professionals the power to automate their day-to-day and make forward-thinking decisions. Our team and culture make us unique — we’re driven by impact and growth, where every one of us strives to learn and excel. Recognised by Sifted’s Rising 100 https://sifted.eu/rankings/b2b-saas-rising-100-2024 and LinkedIn's Top Startups https://www.linkedin.com/pulse/linkedin-top-startups-2024-20-aufstrebende-unternehmen-bjd0c/, we’re here to help propel your career and together, make Moss a lasting success. Our Marketing team is seeking a (Senior) Product Marketing Manager (f/m/d). This role is critical for shaping the story we tell about Moss, how we position our products to prospective customers, and the narratives sales teams use. You will be responsible for driving top of funnel growth through demand generation and brand awareness campaigns, as well as defining positioning and messaging for new and existing Moss products. This role is for a seasoned marketer looking to join a growing Product Marketing team, and play a critical role in strengthening Moss’s position as the FinTech shaping the future of spend management. Your responsibilities - Design and launch top of funnel campaign strategies that drive lead generation - Develop market-ready positioning and messaging for new and existing products - Partner with Product, Commercial and Subject Matter Experts to translate technology into finance-ready messaging that resonates with our ICP - Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer conversations into applicable insights that shape how we talk about Moss - Lead product launches and go-to-market initiatives, working closely with Product, Marketing and Commercial teams to reach goals - Create high-quality PMM assets: landing pages, briefs, internal narratives, videos - Develop high-impact enablement that sales actually use: pitch decks, demos, battlecards, talk track About you - Proven track record in B2B SaaS and possess marketing experience, with experience developing and launching campaigns. - Product Marketing experience preferred, but not a necessity - alignment with the skills and attributes is more important - You’re curious, ambitious and driven, and looking to have a real impact in a growing business. In addition, here are the skills and attributes we are looking for: - Creative - You have a track record of shaping how to market products to drive lead generation, exploring new ways to engage prospects and iterating on campaigns to achieve the best outcome. - Customer-obsessed - You have the tools to develop a deep understanding of our customers, and can translate insight into actionable messaging that resonates with each persona and market. - Data-driven - You are able to set clear success criteria to assess performance, and present insights to various stakeholders. - Strong communicator - You craft and adapt compelling messaging, adapting it for your audience and channel. You have strong writing and communication skills. - Growth Mindset – You are proactive, adaptable, and always looking for ways to improve. You embrace experimentation, learn from results, and continuously iterate to support growth and long-term impact. About Moss Moss is a SaaS scale-up founded in Berlin, with a team of 300+ people from 50+ nationalities in 5 offices across Europe. Our ambition is bold: to power every SMB’s spend across Europe - fully digital, AI-driven, and seamlessly integrated for complete control. To date, over 5000 businesses in Germany, Netherlands and the UK use Moss’ leading spend management product, with modules such as corporate cards https://www.getmoss.com/corporate-credit-card, accounts payables https://www.getmoss.com/accounts-payable, employee cash reimbursements https://www.getmoss.com/reimbursements and procurement https://www.getmoss.com/procurement. Moss has raised a total of €180 million in funding and ... (truncated, view full listing at source)