Senior Growth Marketing Manager (B2B)

Senior Growth Marketing Manager (B2B) Salary: $132,000 – $198,000 | Location: New York City or Remote ABOUT HATCH Hatch is an AI agent CRM platform that helps home services, home improvement, healthcare, dental, finance, and insurance businesses turn every customer interaction into revenue growth. Our AI CSRs handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started. THE ROLE Reporting directly to the VP Marketing, we're looking for a Senior Growth Marketing Manager to execute and optimize the programs that drive pipeline, meetings, and revenue for Hatch. This is a high-impact, hands-on role where you'll build and manage full-funnel growth campaigns, run data-driven experiments, and directly influence how thousands of businesses discover and buy Hatch. You'll execute lifecycle marketing, performance media, and account-based campaigns—building an "always-on" growth engine fueled by real-time signals, modern automation, and rigorous testing. You'll work cross-functionally with Sales, Product, Customer Success, and Engineering to ensure every dollar and every campaign ladders up to pipeline and revenue. If you thrive on moving fast, testing boldly, and turning data into actionable growth plays, this is your role. WHAT YOU'LL DO LIFECYCLE MARKETING & LEAD NURTURING - Build and manage multi-channel email programs that move prospects through the funnel—from first touch → meeting booked → closed-won. - Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects, using behavioral triggers and segmentation. - Execute re-engagement campaigns for aged leads and dormant opportunities to bring pipeline back to life. - Partner with Sales to refine lead quality, speed-to-contact, and conversion rates. PERFORMANCE MARKETING & PAID MEDIA - Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels (including programmatic out-of-home). - Hit traffic, MQL, and opportunity creation targets while driving down CAC and improving payback period. - Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting to improve conversion at every stage. ACCOUNT-BASED MARKETING (ABM) & SIGNAL-BASED GROWTH - Build and execute scaled ABM campaigns that use intent signals (e.g., hiring triggers, competitive switches, funding events) to identify and reach high-value accounts. - Use data enrichment and automation to reach decision-makers at accounts showing buying intent. - Create "always-on" programs that respond dynamically to market signals rather than static target lists. PIPELINE MANAGEMENT & REPORTING - Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR. - Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity. - Collaborate with Sales leadership on lead scoring, routing, and SLAs. DARK SOCIAL & COMMUNITY-LED GROWTH - Execute strategies to tap into high-intent channels where B2B buying conversations happen—LinkedIn engagement, Slack communities, and referral networks. - Build programs that activate customer advocates and drive word-of-mouth pipeline. - Implement tracking to surface dark social's contribution to pipeline. TECHNICAL SEO & ANSWER ENGINE OPTIMIZATION (AEO) - Partner with Product and Engineering to optimize the technical foundation of Hatch's organic search presence—site structure, schema markup, page speed, and crawlability. - Ensure Hatch surfaces in both traditional search engines (Google) and emerging answer engines (ChatGPT, Perplexity, Gemini). CROSS-FUNCTIONAL ... (truncated, view full listing at source)