Product Marketing Manager, Sales Product

Product Marketing Manager, Sales Product Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. About the Role: We’re seeking a full-time Product Marketing Manager, Sales Product to lead go-to-market strategy, positioning, and cross-functional enablement for Demandbase One for Sales This role is ideal for someone who thrives at the intersection of sales enablement, product strategy, and customer storytelling. You’ll play a critical role increasing sales, retention, improving product messaging, and driving deeper adoption among sales personas—specifically Account Executives, SDRs, and Account Managers. Additionally, you’ll be a key partner to Product Management, Sales, Customer Success, and Enablement in shaping how we deliver value to revenue teams. What you’ll be doing: - Persona-led Positioning & Messaging Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs. - Go-to-Market Execution Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product. - Sales Enablement & Content Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams. - Use Case Development Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention. - Customer & Market Research Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy. - Cross-functional Alignment Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact. What we’re looking for: - 3-5 years of Product Marketing Manager experience in B2B tech organizations - Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS). - Experience working with product and sales teams to translate features into value. - Ability to lead product launches, sales enablement, and persona campaigns. - Excellent written and verbal communication with storytelling skills. - Data-driven and action-oriented. - Bachelor's degree in marketing, business, or related field. Benefits: We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benef ... (truncated, view full listing at source)