Customer Marketing Lead

Customer Marketing Lead About Haus Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. Using frontier causal inference-based econometric models to run experiments, we help brands measure the business impact of marketing, pricing, and promotions with scientific precision. Over $360B is spent annually on paid advertising in the US alone, and the famous quote “half the money I spend on advertising is wasted; the trouble is I don't know which half” still rings true. Haus helps marketers identify which half, and reallocate it to maximize growth. With a founding team of former product managers, economists, and engineers from Google, Netflix, Meta, and Amazon, we make high-quality decision science, incrementality testing, and causal marketing mix modeling accessible to businesses of all sizes—automating the heavy lifting of experiment design, data processing, and insights generation. Haus works with leading brands like FanDuel, Sonos, and Dr. Squatch, delivering ROI gains as high as 30x. Haus is well-capitalized and backed by top-tier VCs, including Insight Partners, Baseline Ventures, Haystack, and others. We're honored that Haus has once again been recognized by LinkedIn as a 2025 Top Startup https://www.linkedin.com/pulse/linkedin-top-startups-2025-50-us-companies-rise-linkedin-news-hox6f/! What you'll do As the Customer Marketing Lead, you’ll shape how our customers experience, learn from, and advocate for Haus. You will turn customer insights and wins into powerful stories, build a thriving community of marketers and data leaders, and create programs that deepen loyalty, drive adoption, and fuel new revenue. This role sits at the intersection of marketing, product, and customer success - playing a critical part in growing the Haus brand and elevating our customers as industry leaders. Responsibilities - Own customer storytelling & advocacy: Lead case studies, testimonials, customer quotes, and champion identification; manage and grow the Customer Advisory Board and customer referral program. - Drive customer communications & education: Produce the monthly customer newsletter, create enablement content, and translate complex measurement concepts into clear, actionable materials that help customers become power users. - Build and nurture the customer community: Plan and host small customer events, dinners, roundtables, focus groups, and peer-to-peer learning opportunities that support retention and deepen relationships. - Partner cross-functionally across Product, Sales, Strategy, and Customer Success: Gather customer insights to influence roadmap decisions, support launches and feature adoption, and supply GTM teams with high-leverage stories and proof points. - Develop customer lifecycle programs that drive loyalty and expansion: Create nurture strategies, coordinate surprise-and-delight moments (gifts, milestones, holiday programs), and monitor customer sentiment to proactively reduce churn. Qualifications - 6+ years of experience in Customer Marketing, Lifecycle Marketing, or a related customer-facing marketing role - Exceptional written communication skills - able to craft compelling stories, newsletters, case studies, and clear educational content - Strong verbal communication and facilitation abilities - confident hosting webinars, customer events, interviews, and roundtables - Comfort translating complex or technical concepts into simple, engaging, customer-friendly language - Customer-obsessed approach — proactive about understanding customer needs, spotting opportunities, and strengthening relationships - Strong preference for candidates based in San Francisco Bay Area, Seattle, or New York Bonus Points - Familiarity with causal inference concepts (incrementality, GeoLift, MMM, experimental design) or a willingness to learn quickly - Experience working in a startup or high-growth environment where processes are still being built - Comfort using tools ... (truncated, view full listing at source)