Insights & Strategy Lead

Insights & Strategy Lead About Us Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month. The Role We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users. We’re looking for an Insights & Strategy Lead to own our Car Insurance and Financial Services verticals. Here's how you'll impact the company - Drive account revenue growth through data-driven upselling and optimisation: Partner closely with Customer Success to identify and quantify high-impact upsell opportunities, build compelling data-driven sales materials, and maintain critical business intelligence on key accounts to inform expansion strategies - AI fluency: You proactively explore ways to use AI tools to deepen your analysis and improve team workflows (for example, using Claude or Gemini to automate reporting, generate client narratives,and accelerate ad hoc analysis). We’re looking for someone who knows when and where to use AI tools to accelerate great judgment - Shape and execute vertical strategy through deep vertical expertise and problem-solving: Monitor industry trends, develop intelligence on vertical business models and unit economics, and present actionable growth strategies to Marketplace leadership - Deliver analytics and operational support that strengthens customer relationships: Own reporting, billing, conversion rate updates, and campaign QA in collaboration with Ad Ops; support Customer Success with client performance materials - Strengthen the broader team's analytical foundation: Contribute to dashboards and tooling, identify and resolve data issues with Data Science, and help drive continuous improvements to Insights processes and systems Requirements - 4-6 years of experience in an analytically driven role (Business Analysis, Product Analytics etc.). Experience in client-facing roles is a plus - Analytical storytelling: You synthesize data into clear narratives with actionable recommendations - SQL and Excel proficiency: Demonstrated ability to build analyses from scratch and translate findings into clear recommendations - Comfortable working with AI tools: You’ll be expected to use AI tools to deepen your analysis and improve team workflows - Problem solving: You tackle ambiguous problems by applying first principles thinking to break them into manageable components and get to a clear point of view - Curiosity: You love learning the why behind observations and data, and you're energized by becoming a subject matter expert in your vertical - Communication and stakeholder management: You present recommendations clearly and concisely to both internal and external audiences, and adapt your style to the room - Collaboration: You build strong relationships across teams, go out of your way to support teammates, and engage productively in live discussion and debate - Results orientation: You prioritize effectively, have a strong bias for action, and hold yourself accountable to revenue outcomes - Humility and growth mindset: You seek feedback, learn from colleagues and clients, and continuously improve your own work and the team's processes - Mission alignment: you're inspired to help build modern, effective, and respectful technology for low-income Americans - Marketplace experience preferred but not required; car insurance or financial services background is a plus At Propel, you'll enjoy - Meaningful work and a strong shared sen ... (truncated, view full listing at source)