Director of Demand Generation

Director of Demand Generation About the Company Why We Built Lyric: Supply chains are more critical and complex than ever. Every day, large enterprises navigate trillions of possible decisions that could impact the bottom line. Powerful algorithms and AI can address these problems, yet most organizations struggle to leverage supply chain AI at scale. The current SCM technologies are either rigid, limited-scope point solutions or custom solutions built in-house, which demand immense expertise and investment. That is…until now. Enter Lyric: Lyric is an enterprise AI platform built specifically for supply chains, offering the best of both worlds: - Out-of-the-box AI solutions for optimizing networks, allocating inventory, scheduling routes, planning fulfillment capacity, promising orders, propagating demand, building predictions, analyzing scenarios, and more, plus - A platform-first approach that empowers both business and technical users with end-to-end product composability, leveraging no-code tools, their own code, or even forking our code to build and refine supply chain decision intelligence With Lyric, enterprises no longer have to choose between flexibility and speed, they get both. The Mission: We’re building a new era in supply chain with the team best equipped to lead it. With over 20 years at the intersection of supply chain and algorithms, we developed a deep conviction that global supply chains needed something like Lyric. Since our inception in December 2021, that conviction has been validated time and time again. Today, a growing number of Fortune 500 companies, including Smurfit WestRock, Estée Lauder, Coca-Cola, and more, are innovating on their own terms with Lyric. We can’t wait to see what our customers, both current and future, are empowered to build with us next. Come build with us! About the Role Lyric is hiring a Director of Demand Generation to lead our top-of-funnel and pipeline creation strategy as a core member of our GTM team. This role is for a specialist, not a generalist. We now have dedicated Field Marketing and Marketing Operations team members, and we are looking for a Demand Gen specialist who is deeply focused on building a concentrated, high-impact pipeline through best-in-class ABM, digital programs, and scalable experimentation. You will own the strategy and execution for how Lyric gets in front of the market efficiently, creatively, and deliberately, with a clear mandate to drive qualified opportunities within targeted Fortune 1000 accounts. What You’ll Do - Own Lyric’s demand generation strategy end-to-end, with a clear focus on top-of-funnel and qualified pipeline creation across industries and buyer personas - Design and execute high-impact ABM programs (0→1 and at scale) targeting Fortune 1000 accounts, including multi-threaded, persona-specific engagement strategies - Partner closely with Sales, Field Marketing, and Marketing Ops to ensure demand programs are tightly aligned with account strategy, territory planning, and sales execution - Establish Lyric as a thought leader in the supply chain technology space through strategic content, targeted industry engagement, and performance-driven website optimization and SEO - Partner with and enable the BDR function to drive measurable pipeline impact through aligned playbooks, qualification frameworks, SLAs, and continuous optimization of outbound motions, messaging, and lead routing - Drive continuous experimentation and optimization across channels (paid, organic, outbound-supported, content-led, partner-driven, etc.) with a strong bias toward efficiency and impact - Define the core frameworks, metrics, and operating cadence for demand generation across the business - Partner with Marketing Ops to guide the design and evolution of the demand tech stack, workflows, and reporting to support scalable growth - Build and scale the Demand Generation function over time, hiring and developing a high-performing team as the ... (truncated, view full listing at source)