Head of Growth

Head of Growth HEAD OF GROWTH Hybrid | Full-time | Estonia, Portugal, Poland, Finland, Ireland WHO WE ARE Katana is a remote-first SaaS company building powerful inventory and manufacturing software for 1,500+ businesses that make and sell physical products around the world. We take a thoughtful, AI-first approach to how we work - not because it’s trendy, but because it frees us up. We use AI to eliminate repetitive tasks so our team can focus on what really matters: thinking creatively, experimenting boldly, and making meaningful impact every single day. We’ve entered an exciting new phase of expansion as we grow into a larger market of modern small product businesses selling across multiple channels and locations. As these businesses become more operationally complex, so does our opportunity — and responsibility — to help them stay in control of their inventory. With this growth comes bigger opportunities, more complex challenges, and the chance to actively shape how we scale. Our 100+ person team across 15+ countries is building what’s next - together. And that’s where you come in. Learn more about our culture, ways of working, what success looks like at Katana, and our hiring process on our careers page: Find Your Next Career Opportunity | Katana Careers https://katanamrp.com/careers/. WHY THIS ROLE MATTERS At Katana, we hire for impact. As Head of Growth, you’ll lead Katana’s acquisition and pipeline generation efforts with clear accountability for scaling qualified demand efficiently. Your core mandate is to grow pipeline volume across paid and organic channels while improving CAC and payback. You’ll own full-funnel marketing performance — from traffic to intent to pipeline to revenue — systematically identifying and reducing leakage at every stage. This role blends strong performance marketing expertise with analytical discipline. You’ll test, scale, and optimize acquisition channels, allocate budget with clear ROI expectations, and ensure marketing efforts directly translate into measurable pipeline outcomes. That includes overseeing paid acquisition, organic growth, inbound conversion, and demand generation initiatives, while building a structured experimentation engine that increases testing velocity and performance gains. We’ve reached a stage where growth requires sharper focus and disciplined execution. You’ll establish clear targets for traffic, conversion rates, CAC, and payback, and create accountability across the marketing function. You’ll partner closely with Sales to improve pipeline quality and forecasting accuracy, and collaborate with Product to optimize trial-to-demo routing and activation. This role is built for a performance-driven marketing leader who wants to scale a high-impact acquisition engine, lead a marketing team around growth outcomes, and ensure weekly execution compounds into predictable, efficient pipeline growth. YOUR ROLE AT ITS CORE As Head of Growth, you will: - Own pipeline generation and acquisition performance across paid and organic channels - Scale demand generation efficiently, increasing qualified pipeline while improving CAC and payback - Own full-funnel performance (traffic → intent → pipeline → revenue) and systematically reduce leakage - Establish clear targets and accountability for traffic, conversion rates, CAC, and payback - Optimize trial vs. demo routing and improve activation and conversion in partnership with Sales and Product - Partner closely with Sales to improve pipeline quality, qualification, and forecasting accuracy - Lead and develop the marketing function (demand generation, content, design, brand, PR), aligning all teams around growth outcomes - Own and allocate the growth budget, making disciplined, ROI-driven investment decisions across channels - Build a structured experimentation engine to increase testing velocity and drive measurable performance gains - Leverage AI and automation to increase marketing efficiency, output, an ... (truncated, view full listing at source)